Proud to share a project nearly a year in the making. Our new :60 film for #ThePeoplesTheatre, voiced by @Lin_Manuel, brings one idea to life: The Home of New York Stories. This fall, the campaign hits NYC. 🎬: youtube.com/watch?v=MxhiWRIl…

Check out the latest article in my newsletter: Speed, Trust and the Judgment Advantage linkedin.com/pulse/speed-tru… via @LinkedIn

Sunday morning humor… and commentary… on the creator economy 😅 youtu.be/mbwcoti9bwE?feature… 🐾 #Bluey

One of the best lines I heard at #AdvertisingWeek: “Fall in love with your customer and the life they live.” Instead of starting w/ what the brand wants to say, start w/ the person you’re trying to connect with. Good reminder for agencies & brands!

#AdvertisingWeek showed: Speed is an advantage only when paired with sound judgment. Read my findings w/ perspectives from creators, innovators, and industry leaders on moving quickly without sacrificing strategic thinking. Read more: plrgroupinc.com/post/the-new… #Marketing

No explanation needed. Take care of yourself, @CocoGauff 🫶🏽

I’m currently 4th in my group 👀 Help me get one step closer to hosting my own @iHeartRadio podcast 🎙️ v You get a FREE vote every day. If you’ve got 30 seconds, I’d love yours 🫶🏽 Vote for me here: tophost.org/2026/pedro-l-rod…

Synthetic consumers discussion yesterday: use synthetic audiences as an early signal for lower-risk or derivative work but for something genuinely new...I still want humans. AI can help narrow but shouldn’t replace understanding what something actually means to people @zappi_io

One stat from @zappi_io at Advertising Week stuck with me: 7 in 10 ads don’t hold attention for more than 3 seconds. But the bigger question isn’t simply: how do we get people to look BUT did they remember the brand and connect? Attention is a means, not the KPI. @Adweek House

One example stopped me: “Based on what you know about my kids, what should I get for them?” Convenient? Absolutely. But it also raises a much bigger question: How much should AI know about the people in our lives who never chose to share that information? @Adweek House

“The New Credibility in AI” The conversation keeps coming back to one word: TRUST. As AI moves from “search” toward “help me run my life,” the questions around advertising, privacy, disclosure and brand safety get much bigger. @OpenAI @Adweek House @Omnicom

You know a partnership worked when your kid asks if you knew Lowe’s helped build @MrBeast's mansion 🫠

From the “attention economy” to the fandom economy. Sports teams aren’t just teams anymore. They’re communities, media companies, live entertainment, collectibles, culture…and increasingly the zeitgeist. @MSE at @Adweek House during #AdvertisingWeek

One idea sticking with me: You can’t let perfection get in the way of progress. When culture moves this quickly, being first can matter as much as getting everything exactly right. c/o @PapJohnsPizza's Janine Panebianco at @Adweek House @MSE @Lowes @Fleishman

Advertising Week in NYC means energy, ideas, old industry friends, new connections… and apparently a few delays along the way 😅 Good to be back in the mix at @Adweek House.

I just registered for #CES2027. I hope to see you there! invt.io/1txb5mzq9tx

#AdvertisingWeek New York (Oct 5–8) will cover hundreds of sessions. Here are my practical picks for marketers, creators and leaders planning their #AWNYC agenda around #AI, #brandstrategy, #media and culture. Read the full list: wix.to/q1ENsjP #MarketingLeadership