Ploy retweeted
Very bullish on GTM Eng. for marketing.
A couple things I’m building on the marketing team:
1. Lead magnets with workflows
Our speed to lead tool sends @bot to fill out a company’s demo request form. It provides an @agentmail + @trysaperly number so we get the ping back. @clay orchestrates everything.
2. Encyclopedia of Clay use cases
@bot sources from internal (Slack, Notion, etc.) & external (@X, websites, Reddit, LinkedIn)
This will help customers find plays for their specific GTM
3. AEO & SEO
Basically programmatic pages at scale
4. Websites on @ployai
Clay built its Skill Marketplace on Ploy.
5. Voice of the customer sourcing from @meetgranola calls
6. Ads ROI
Waterfall data providers in @clay to increase match rates and reach more people for the same buck
7. Scaling content creation
List goes on… it’s just a matter of how creative you get
Ploy retweeted
Today on This Week in Startups, we're joined by @bryantchou, Founder of @ployai. He spent 12 years as Co-founder and CTO of Webflow.
Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. They just emerged from stealth with a $27M seed round led by First Round Capital and Y Combinator.
Come tune in at 11PM CT.
Ploy retweeted
experimenting with the first Jev powered websites
1. Ploy looks through your site data, conversion rates, enriched visitors, etc.
2. Finds what's working and where specific types of users are dropping off
3. Comes up with hypotheses for how to align messaging to those user groups
4. when a page is loaded, JEV selects the right copy AND design for each individual part of the page to align to that audience segment
5. tracks the results in realtime and improves the hypotheses
... in 25ms with no real impact to LCP 🤯
Ploy retweeted
Downloadable PDFs are completely useless now.
Here's Clay’s 4-step process to build epic lead magnets.
Their secret weapon is a platform called @ployai, which they used to completely rethink their lead magnet strategy based on that insight.
They got AI agents to find demo forms on over 6,000 company websites, fill them in, and score whatever came back.
→ Whether the reply was personalised or a template
→ How long each company took to reply, if at all
→ Whether they qualified the lead correctly
They could've packaged it into a static report.
Instead, they used Ploy to turn it into an interactive analysis tool. Anyone can enter their email to see their own company's results and a fully customised version of the report based on the most relevant findings.
The same data goes to Clay's sales team, so conversations start from a lead's own numbers.
Clay's "Creator in Residence" Alex Lindahl (sick job title btw) broke their process down into 4 steps anyone can use in their own business.
1. Pick a use case tied to your product
↳ Slow replies to inbound leads are one of the problems Clay solves, so that's what they measured.
2. Generate interesting data at scale
↳ The results data all lives directly in Ploy, so there's an interactive benchmark every company can compare themselves against.
3. Build with tools that make it fast and repeatable
↳ Ploy gave Clay their design system straight out of the box, and it hosts the results database that generates each company's personalised report.
Clay said it's the reason they shipped in about a week instead of building custom infrastructure.
4. Use the distribution you already have
↳ Clay's execs post on LinkedIn and several employees run newsletters, so the launch goes out through them.
A PDF gives every reader the same static information to try and make sense of themselves.
Ploy enabled Clay to create an interative tool that gives each company its own actionable numbers.
I know which option I'd be more likely to sign up for...
Use code Isaac-Peiris for 50% off your first month on Ploy👉 ploy.ai/?utm_source=linkedin…
Ploy retweeted
A car loses value with every mile. A website loses value every hour.
We built one that gains value every hour
We rebuilt our sponsor kit and made it 10x smarter using @ployai.
→ 1 version for startups, 1 for enterprise - different copy and logos
→ The page identifies who’s viewing it, scores them, and adds to CRM
→ The page updates automatically to improve conversion rate over time
The page literally auto-optimises while we sleep.
It fixes broken links and does all our AEO/SEO.
It tests different copy and CTAs.
We also made 8 versions of the site, customised to specific target accounts (funded, fast-growing tech companies actively sponsoring newsletters), in about 20 minutes → all customised per account.
WILD that you can do this stuff now. So damn fun to cook with GTM engineering.
Link in comment 👇
Ploy retweeted
Most "agentic marketing" is one big model with a long prompt.
That's not what we built. Sol gives agents the ability to orchestrate complex research, design, and marketing tasks to make it easy for founders to turn their website into a growth engine.
ty OpenAI for helping us democratize marketing by bringing these capabilities to more businesses for less cost
GPT-5.6 Sol helps @bryantchou’s team at @ployai orchestrate complex marketing campaigns as they experiment with subagents to save time and cut costs.
Ploy retweeted
I can build a decent website myself but getting it to actually bring in customers has always been the hard part.
Genuinely impressed by this new workflow from @ployai:
🌞 Wake up to a growth report.
☕️ Review suggestions.
✅ Approve it.
🚢 Ship it.
Plus, any other website updates are just a prompt away.
Created by Webflow's co-founder and CTO.
Ploy retweeted
The co-founder of a $4 BILLION company (that powers 1% of all websites) just left to build an AI tool that makes it obsolete.
@bryantchou (co-founder of @webflow) built one of the most loved website tools of the last decade, then walked away to build its AI replacement.
It's extremely rare to see individuals go out to disrupt the category they helped create. So when it happens, I'm always intrigued to learn more.
There’s a term for it too: “creative destruction,” and it usually means they’ve seen something the rest of us haven’t yet.
Here’s his belief.
Today, building a website for your business means picking between two mediocre options.
Option 1 – using a tool like Webflow or writing custom code, which can be powerful and on-brand but slow and technical. Pretty impossible to scale fast enough to compete today.
Option 2 – Use the new wave of vibe coding tools, which as fast but never gives you what you picture. Most lack growth tools, SEO, collaborative features, etc.
His new company @ployai, is the third option. You paste in ANY website link, and it copies that brand's entire design language in seconds.
Then it goes further, spinning up unique landing pages, handling SEO, and building proactively to grow your business once it understands your brand. Kinda wild.
The result looks hand-coded by a professional.
Ploy retweeted
Just got this from a Ploy user with zero technical background 🔥
Over a few summer nights on vacation he replaced the entire app of his Swedish horror streaming service Splatter[dot]se
• Live catalogue of 550+ films
• streaming support built in
• Individual film pages + search + genre/country pages
• Stripe checkout + subscriber accounts + playback
• Custom consent layer that replaced a paid tool (saving hundreds $/year)
Search was flat for a year. Now impressions and clicks are ripping, paying subscribers up ~10% in two weeks. unfair.
Ploy retweeted
I've used a dozen tools that can build a landing page. This is the first that keeps working on it afterwards.
✅ I fed @ployai my landing page URL — it flagged fixes to my hero copy, CTA, and page structure.
✅ It rebuilt my whole site locally, so I could apply every suggestion with a prompt.
✅ It then kept monitoring my site and surfacing further improvements over time.
Link below 👇
#ploypartner #ai #ux
Ploy retweeted
It was a joy to join OpenAI during their Build Hour this morning, but it was so fun to see folks on the stream also sharing their love for Ploy! icu 'THRIFTY'!
we've built a platform that turns your website into your company's growth engine. We provide everything, from analytics, to content strategy, AEO/SEO recommendations — all powered by the best models, eval'ed on our growth datasets.
it replaces >$750 of monthly subscriptions and replaces it with one, starting at just $50.
How's that, THRIFTY? 😅
Ploy retweeted
The team at @ployai are one of the best I've seen at building with frontier models. Really excited to see that they made the move from Opus to GPT-5.6-Sol!
ploy.ai/blog/migrating-a-pro…
Ploy retweeted
cracked AI leaders are taking notice
there are decades of web design expertise imbued in our agents/skills/prompts
and lots of tuning to get it to adhere to an existing brand design out of the box.
our Slurp™ is best in class at best effort recreation of your brand with just your URL
Ploy retweeted
Just joined the Mile High Club lol
My excitement came from finally rebuilding my website from 35,000 ft.
@ployai + @AirFranceFR + @Starlink are 3 amazing technologies.
Here’s the result - with a little turbulence along the way.
Ploy retweeted
Ever since launching IT-Harvest 20 years ago I have wanted a ticker on the website displaying some of the data we track. Thanks to @ployai today we have that. 430 AI Security vendors with their headcount changes over the last 90 days. it-harvest.com
Ploy retweeted
Come watch roast the YC Partners original sites!
And get a peek of ploy's insane capabilities.
Bryant Chou (@bryantchou) co-founded Webflow, which today powers around 1% of all websites on the internet.
Now he's back in the current YC batch with @ployai, an AI-powered website and marketing platform that doesn't just build your site — it connects to your analytics, CRM, and search console to optimize your marketing while you sleep.
In this episode of the @LightconePod, he explains how he built Ploy to be “anti slop,” how building today compares to his first startup, and why founders with domain expertise are making a comeback.
0:45 — What Ploy Is Building
2:21 — Redesigning Old YC Startup Websites
6:01 — Better Design, Better Storytelling
7:08 — Democratizing Marketing and Growth
10:39 — Rebuilding a Website in 75 Seconds
14:04 — Your Website as a Company Brain
18:23 — Building the Anti-Slop Design Engine
21:01 — Why Bryant Came Back to the Web
24:04 — Building in a Competitive Market
27:55 — The Future of AI-Native Marketing
34:18 — Why Experienced Founders Have an Edge
Ploy retweeted
A bit of déjà vu at @ycombinator Demo Day earlier this week. (sharing in case you're curious)
Webflow went through YC back in 2013. A lot of people have been asking: why do YC again with @ployai? A few reasons ...