@plotlights

Plotlights is the platform to build & protect brands. https://xitter.cf/t.co/JcahGzFwz4

plotlights.com
Joined November 2020
  • Tweets804
  • Following1.1K
  • Followers307
202Media
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers - via @Frank_Strong #PR #comms #communication #PRpros swordandthescript.com/2022/1…

The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers - Sword and the Script

The top reasons clients hire agencies are an extra pair of hands, outside objectivity and advice and expertise in a niche

swordandthescript.com
1
Tips for Communicating About Climate Change and Sustainability - via @PRNews #PR #communication #PRpros #climatechange #Sustainability prnewsonline.com/tips-for-co…

Tips for Communicating About Climate Change and Sustainability - PRNEWS

An analysis of tweets about sustainability and climate change yields tips for communicating with stakeholders who hold a variety of views.

prnewsonline.com
1
1
Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads - via @Frank_Strong #marketing #contentmarketing #comms #media swordandthescript.com/2022/0…

Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads - Sword...

B2B marketing should take a slice of the display ad budget and invest it in media relations, content marketing and paid distribution. 

swordandthescript.com
What I learned in my second year on Substack - via @NiemanLab #comms #newsletter #Substack niemanlab.org/2022/09/what-i…

What I learned in my second year on Substack

"I truly wish every reporter could have the experience of getting a raise on the same day they produced something of value to their readers."

niemanlab.org
1
5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push - via @socialmedia2day #socialmedia #marketing #twitter #socialmediamarketing #comms socialmediatoday.com/news/5-…

5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Maximize your Twitter efforts this holiday season with these tips.

socialmediatoday.com
1
For media publishers, Twitter still dominates on social With @kerrymflynn axios.com/2022/09/13/twitter…

For media publishers, Twitter still dominates on social

While some are finding quick success on TikTok, it yields fewer overall followers for publishers than other platforms.

axios.com
1
14
3
15
PR Realities You Won’t Find in Communication School Textbooks - via @PRNews #communications #PR #PRpros prnewsonline.com/lessons-tip…

PR Realities You Won't Find in Communication School Textbooks - PRNEWS

PR is founded on a collection of concepts. Many are included in school and college textbooks. Our writer offers some you won't find in texts.

prnewsonline.com
1
Are Purpose and CSR the Panacea for Engaged Employees? - via @InstituteForPR #CSR #employeeengagement #comms #communications instituteforpr.org/purpose-c…
Survey Says: Strategic Communications Has Changed - via @SpinSucks #comms #communications #PR spinsucks.com/communication/…

Survey Says: Strategic Communications Has Changed - Spin Sucks

It's no surprise that the volume of strategic communications has increased, but so has the type of work we do, according to a recent JOTW survey. Gini Dietrich says this is all combined with other...

spinsucks.com
Can you inoculate people against #misinformation before they even see it? This study says yes - via @NiemanLab niemanlab.org/2022/08/can-yo…

Can you inoculate people against misinformation before they even see it? This study says yes

"Inoculation theory is about empowering people to make their own decisions about what to believe."

niemanlab.org
Taylor’s bombshell, Nicki’s triumph and Blackpink’s star-making performance. Rob Sheffield breaks down the highest highs and lowest lows of this year's #VMAs rol.st/3TnWbog
4
34
221
Niche internet micro celebrities are taking over the internet wapo.st/3pCoyBz

Niche internet micro celebrities are taking over the internet

Niche internet micro celebrities are people online who are known to a small but often dedicated group and they represent a growing variant of the attention economy.

washingtonpost.com
2
2
4
These are the business skills you’ll need in the future of communications - via @RaganComms #communications #comms #PR #PRpros #business ragan.com/these-are-the-busi…

These are the business skills you'll need in the future of communications - Ragan Communications

Strategic comms professor Karen Freberg shares her thoughts on what the next generation of communicators will need to succeed in business and beyond.

ragan.com
Crypto's collapse isn't solving the ransomware problem - via @axios #ransomware #crypto #cryptocurrency axios.com/2022/08/19/crypto-…

Crypto's collapse isn't solving the ransomware problem

Ransomware attackers collect their payments in Bitcoin, but the crypto crash hasn't slowed them.

axios.com
1
Discarding Crisis PR Tenets That Were Effective During the Ice Age - via @PRNews #PR #communications #crisiscomms #PRpros #CrisisPR prnewsonline.com/crisis-resp…

Discarding Crisis PR Tenets That Were Effective During the Ice Age - PRNEWS

It's great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

prnewsonline.com
2
3
Sustainable Marketing: Key Principles & How to Leverage It [+Examples] - by @MartinaBretous via @HubSpot #marketing #Sustainability blog.hubspot.com/marketing/s…

The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven...

Going green doesn't only help the planet. Learn how your brand can leverage sustainable marketing to appeal to a growing, socially conscious audience.

blog.hubspot.com
PR Measurement: Metrics to Use for Success - via @SpinSucks #pr #communications #comms #PRpros spinsucks.com/communication/…

PR Measurement: Metrics to Use for Success - Spin Sucks

PR measurement can be the bane of our existence because it can't always be correlated directly to sales, but Gini Dietrich says there are things we can do to make execs happy.

spinsucks.com
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros - by @Frank_Strong #comms #communications #PR swordandthescript.com/2022/0…

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros -...

More than three-quarters of comms pros (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s...

swordandthescript.com
Gen Z shapes new social media era - by @sarafischer via @axios #socialmedia #GenZ #media axios.com/2022/07/26/gen-z-s…

Gen Z shapes new social media era

Younger users are rejecting Facebook's world, looking for more novelty or more authenticity.

axios.com
How the wealthiest 0.1% view the media (and why it matters) - via @NiemanLab #media #comms #news #misinformation niemanlab.org/2022/07/how-th…

How the wealthiest 0.1% view the media (and why it matters)

Plus: A more nuanced picture of misinformation on less-moderated platforms like Telegram, and a strategy for how journalists can transform "fake news" attacks into teaching moments for news literacy.

niemanlab.org
Load more