Full-service branding studio for scaling tech companies. Launch. Simplify. Build your brand wisely.

Seattle, WA
Joined December 2016
Stoked to celebrate @ModSpec ‘s 10th Anniversary! Wish we had a pic of us together from 8 yrs ago when we first met and had fewer wrinkles and clients. Glad to know ya—congrats!
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Excited to see @Redox sporting their new look and double-decker booth at #HIMSS19! We love helping them spread the word about #betterhealthcare through better #interoperability
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When clients start using your company name as a verb to describe new project requests, you’re doing something right. #inittowinit
Great for co-working spaces! Staple up some egg crate foam for superior privacy and noise elimination. xitter.cf/stephcd/status/9866313…
Concept: isolation tent for open concept offices
Ah...sunshine in Seattle! The most welcome threat to productivity.
Brand positioning, illustrated: xitter.cf/Victoryoftheppl/status…
Apple Maps: Our artisanal cartographers hope you enjoy this pleasant journey. 28 min Google Maps: Our algorithm has determined an optimal path for the most efficient route given current traffic conditions. 25 min Waze: Drive through this dude's living room. 17 min
Airbnb might be promoting their next cabin somewhere above the clouds instead of in a whimsical forest. Intriguing. tnooz.com/article/airbnb-air…
Growing a business from scratch doesn't have to require $$$ or a lot of people. Here's how JotForm learned to build slowly, from 1 to 100 employees: bit.ly/2m8402p
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Reframing the problems your company solves can save countless hours and dollars: bit.ly/2Dm0TuQ
Haha! We love our lawyers! Found this comment/query in a contract we were discussing. Answer: Ideally...nowhere and never!
#Eclipse 2017, #Seattle: Became slightly less sunny outside. Then, was Total Sunny.
Seattle—come hear me speak about practical, affordable branding for startups tonight at 6pm! bit.ly/LeanTalk1
Have you thought about the reputation you're building for your company lately? Let's take this conversation outside...
“A brand is not something you can craft out of thin air. It has to reflect reality.” – firstround.com/review/credit…
We love the idea of using #chatbots for brand governance... #blinkthink
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When building a company, vagueness is an enemy worth fighting. Here's why: fastcompany.com/3068475/pov/… #branding