The Power of our Arena is Expanding! 🏟️💪 In partnership with @OverworldPlay, @Playroughhouse is powering up, as we become @Reachlabs_net, to accelerate the future of distribution and gaming! Who are we now? REACH is a next-generation publishing platform designed to democratize distribution and marketing – empowering users, creators, and communities to own and financially benefit from the value of their social networks. Overview Highlights • Overworld + Rough House Games = REACH • Champions Ascension is a flagship game of REACH🏆 • REACH solves UA & redefines publishing for gaming and software 🎮 • REACH allows YOU… communities, users, & creators to unlock greater value in your network 🌐 • The Keystone Protocol will power The REACH platform 🔑 • REACH will publish, develop, and partner with many games to integrate the Keystone protocol. The start includes Champions Ascension, Overworld “Conquest”, Braves and a strategic partnership with Xterio games 🎉 Read on for in-depth details & sign-up for the REACH newsletter for updates 👉reachlabs.net/ What happens to Champions Ascension? Champions Ascension will become a part of REACH’s catalog of first-party games. These first-party games will showcase the power of the Reach Network Pass & Keystone Protocol. Below you will find more details on how this impacts Prime Eternal holders but first let’s discuss the change to REACH and the vision moving forward. REACH Solves What We See As the Gaming Industry Crisis @Chris_DeWolfe and our founding team at Rough House Games have decades of experience in both the gaming and social media industry. We've watched the software sector—and especially gaming—face intense pressure over the past decade, as market overcrowding and soaring user acquisition costs make it harder than ever to stand out. Building a successful game or app has never been more challenging, even with new development tools. For Web3 gaming, the obstacles are even steeper: distribution is restricted, and access to centralized channels remains heavily gated. Web3 Gaming Token Launches have mostly underperformed, as most Web3 games struggled to attract large enough audiences to sustain their initial cohort. On-chain data shows minimal genuine player activity, with suspicious UAW metrics inflated as players and an even smaller number making in-game purchases. In short, even the most successful gaming tokens often remain speculative, masking an imperfect business model. This stark reality in Web3 gaming forced us to re-evaluate our value and redefine how blockchain can fuel real progress across gaming and software, ensuring success for our team, community, and ecosystem. REACH’s Vision Financially aligning players, creators, and developers under a shared goal: Growth. To solve the growth challenge, REACH builds a virtuous value loop that benefits all participants—players, creators, and communities— aligning everyone toward a common goal of success: bringing new users to the digital products you love. This approach cultivates an ecosystem where all contributors share in the success of the projects they actively support, both in Web3 and Web2. The Missing Link The key element missing from traditional ecosystems is an incentive structure that values community contributions. Communities contribute passion, content, and promotion, yet their efforts are rarely rewarded. By better integrating rewards for these supporters, companies can foster a more loyal and engaged audience, making them feel genuinely invested in the game’s success and driving long-term growth. To realize this, REACH is launching a platform to democratize distribution at scale, offering real incentives that empower communities to turn their passion into meaningful rewards. Read more 👇 venturebeat.com/games/reach-… The Keystone Protocol Powers The REACH platform The Keystone Protocol by @keystone_io makes up REACH’s infrastructure. It’s an on-chain distribution solution designed to drive social virality by incentivizing participants to leverage their social networks, funneling rewards back to players and creators as they expand and grow their communities. → REACH Networks On-chain Networks allow owners to recruit their community and earn rewards as their Network expands and drives traffic to partnered games and apps. → KEYS TOKEN Powering governance, exchange, and rewards across all games and apps that integrate the Protocol, the KEYS token balances incentives across the network. How It Works → Recruit your community: Invite friends, fans, and followers to join the games and products you love. Your Network grows as each person brings in others, creating a ripple effect that expands your reach and influence. → Earn from their in-game activity: Every time your community members play, contribute, or make in-game purchases, you earn a direct portion of their spend, ad revenue or when they complete rewarded in-game events! This means that as they enjoy the game, you benefit directly from their activity. → Grow your network & amplify your rewards: The larger your community, the greater your rewards. As your network expands, so does your earning potential—transforming your influence into a continuous, compounding stream of value. REACH Games and Partners To showcase the power of The REACH Platform, our in-house studios and games will be the first to integrate the Protocol. REACH’s expanded first-party portfolio includes spotlight titles from Overworld and Rough House Games, including Champions Ascension! REACH will aggressively expand the number of games integrated with the REACH Platform through acquisitions and partnerships with other game studios and platforms. Leveraging Overworld’s existing relationship, the first of these strategic partnerships will be in the @XterioGames ecosystem with its growing portfolio of game titles. In the near future, we will announce a diverse lineup of partners from both Web3 and Web2, spanning gaming and non-gaming industries, who will integrate the protocol and directly reward participants who onboard active players. Prime Eternal Holder Impact Rough House’s vision for the future of gaming has significantly expanded through REACH. Not only will we continue making great games, but we will also build out a framework to help support the success of the broader gaming ecosystem, including other games, creators, and the player community, leveraging the power and ethos of web3. As the bloodline of the REACH ecosystem, the KEYS token will promote organic growth and see integrations across all of REACH’s games and applications. Good news! → Prime Eternal holders who pre-claimed $KEYS and still hold the Prime Eternals in the same wallet will be able to claim their $KEYS tokens after TGE The REACH team will continue to answer questions as we progress. See below for a current FAQ centered around Champions Ascensions. The Future Is Bright! The last two years at Rough House have been a true fight—every challenge taken head-on, every setback another round we battled through. With grit and relentless focus, we’ve continued to build and look for the best possible opportunities. Your loyalty and passion have been the fire driving us forward. Now, with a solid foundation and a clear path, we're ready to throw down in the next chapter. This merger with Overworld will make our forces and potential stronger than ever. Get ready to take this next step together with us at REACH! 🎉

How did the co-founder of Myspace and Jam City, Get into Web3 gaming?

From Creating Myspace to Building Web3 Games How @Chris_DeWolfe sees many similarities between the early days of both industries 👇

New Games, Token Protocol & More Incoming! Update 🧵from our CEO @Chris_DeWolfe Check it out! 👇

A Masterclass on Multiplayer Game Loops Blockchain increases the value of these loops @JohnnyMassina gives his insights 🧠

Another Champions Ascension space is on the way! Topic: Building Engaged Gaming Communities See you in the Space's arena on Monday! Set reminders below 👇👇

Topic: Game Loops - Mastering Player Retention Host: @jack_gk This space is going to be a banger 🔥🔥🔥 Set reminders below! 👇

P2A needs to evolve from what's been done so far Agree or Disagree? 🤔

Topic: The Impact of Play2Airdrop On Game Design And Player Behavior Host: @jack_gk Don’t miss this great panel of guests! Set reminders below! 👇

How does P2A impact game design and player behavior? Join in the discussion on Monday Set your reminders below! 🔔👇 xitter.cf/i/spaces/1ynKODnjewZGR

Come join the Champions Team & @Keystone_io this Monday at 1 PM EST for a Spaces! Hosted by the one and only @jack_gk Speakers: @Chris_DeWolfe @AberWhitcomb & @JohnnyMassina xitter.cf/i/spaces/1dRKZdpkwWDJB

MASSIVE IMPROVEMENTS FOR LATENCY! 🎉 Next week's patch you'll notice a huge difference Utilizing special software to create the same exact latency, this before and after video shows the incredible work done by @icetoad101 and his team to improve latency performance in the arena

7,000,000+ $'KEYS have been pre-claimed! 🎉 The pre-claim ended yesterday. Congrats to our Prime Eternal holders who managed to pre-claim! ⚔️ The Emperor and all of us are very thankful for all your support. More to come from us and @Keystone_io!

✍️ LORE CONTEST ✍️ Prizes: USDC, Eternal & Gladiator Scrolls, Gold, Lootboxes & More! 🤑🤑 Wen: Now to August 23rd How: In our discord, create a story around your favorite named champion using poems, videos, images, & whatever other creative flavor you'd like to add. The winner's stories will live forever in the discord lore section. Characters will also be considered in future game implementation and other Champion Ascension materials. Good luck champions!