Student-run online public relations magazine that provides updates on trends, news and happenings in the world of PR.
Tuscaloosa, AL
Joined September 2008
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How did Trader Joe’s become more than just a grocery store? Check out Elizabeth Carden’s article, “The Store that Sells Itself,” to explore how social media and customer-driven content helped build one of retail’s most devoted fan bases.
platformmagazine.org/2026/10…
Dolly Parton proves that staying true to yourself can be the key to building a lasting personal brand. Check out Caroline Whitty’s article, “Unmistakably Dolly,” to learn how her authenticity and individuality have inspired generations!
platformmagazine.org/2026/10…
Success is about more than the results — it’s about the process behind them. Check out Caroline Whitty's blog, “Trust the Process: The Saban Way"
platformmagazine.org/2026/10…
Apparently Gen Z is ready to put the phone down... and pick up the "Grandma" hobbies regaining popularity all over social media. Check out the blog "Grandma's Got Her Groove Back" written by Sophie Gros. platformmagazine.org/2026/10…
Breeanna Beckham helped launch Platform Magazine as a student. Learn how her time with the magazine has benefitted her throughout her PR career in Madison's article. platformmagazine.org/2026/10…
Success on Dancing with the Stars depends on far more than dance skills. Read more about the social media strategy shaping the competition in Sophie's blog.
platformmagazine.org/2026/10…
Fall 2024 wasn't just a season. Read Elizabeth Carden's new blog, "Blame it on the Menendez Brothers," for her thoughts on how Netflix's Monsters: The Lyle and Erik Menendez Story reignited fascination with the Menendez brothers case across social media.
platformmagazine.org/2026/10…
Wellness brands are capitalizing on our desire for control. Read Sarah Schwartz's new blog "Unpacking the Wellness Paradox" for her thoughts on consumers' hyperfixation on wellness. platformmagazine.org/2026/10…
At The University of Alabama, a football gameday often looks more like a fashion show. Check out Madison Rogers' new blog to hear her thoughts on football fashion and how it can contribute to a university's identity. platformmagazine.org/2026/10…
Before the cast is ever selected, #BookTok already has an idea of who they want. Check out Kalyn King's blog to read more!
platformmagazine.org/2026/10…
Consumers aren't just buying products. They're buying into the identities and values those products represent. Check out Victoria Campbell's new blog to learn more about performative desire.
platformmagazine.org/2026/10…
TikTok is changing how consumers search for recommendations, reviews and firsthand experiences. Is it becoming the new Google? Check out Victoria Campbell’s new blog to find out!
platformmagazine.org/2026/10…
Film and television can influence career dreams by glamorizing jobs. Check out Madison’s article to read about how PR careers are represented in popular media: platformmagazine.org/2026/03…
The hardest sell in PR is yourself. Check out Tori’s blog to learn how many PR professionals battle imposter syndrome: platformmagazine.org/2026/03…
Gen Z has turned wellness into a performative lifestyle. Check out Jordan’s article to learn more about how brands are using this broadcasted lifestyle as a business strategy: platformmagazine.org/2026/03…
When done right, stunt casting can help keep Broadway’s heart beating. Check out Mallory’s blog to learn more about how celebrity castings in broadway shows can bring publicity and boost ticket sales: platformmagazine.org/2026/03…
Podcasts have evolved into essential PR platforms, giving celebrities and public figures space to tell stories. Learn more in Emily's blog: platformmagazine.org/2026/04…
Check out Mallory’s article to learn more about how professional PR organizations offer networking, events, resources and learning opportunities that support career growth and industry advancement: platformmagazine.org/2026/03…
