Olajide and his team created a space to honor their African heritage through food. But behind the scenes, like so many small businesses, they were navigating tight margins and rising costs. A capital offer, embedded in the Priority payment platform they already trusted, gave them breathing room to keep going and keep growing. This is what happens when access meets intention. Watch the story: #SmallBusinessBigDreams

When we talk about designing for real needs, this is what we mean. Brooke and Zanbria couldn’t find the high-quality, consistent braiding experience they wanted, so they built it. What started as a pop-up became Swella, a modern braid bar blending care, tech, and culture. Their vision is bold, but the barriers were real. Traditional funding didn’t work for their model. That’s why embedded capital—built right into our partner platform, Boulevard—made such a difference. I had the pleasure of visiting their new location in Charlotte and spending the afternoon talking to Brooke and Zanbria. These founders are making the right hair care experience more accessible, and we’re proud to help make growth capital more accessible for them too. #SmallBusinessBigDreams @joinblvd

Jake Miller’s story hits home. After a devastating accident ended his military career, Jake found a new calling, ensuring families across North Carolina have reliable access to clean water. He launched Ridgeline Well & Pump with $15K and sheer determination. When traditional credit wasn’t an option, he tapped into capital through a tool he already used, @housecall Pro. That offer helped him expand and keep building. This is why embedded capital matters. We’re not just talking about money; we’re talking about momentum. But I’ll let Jake tell you the story himself.

Launching Pipe's Embedded Capital-as-a-Service today is a culmination of decades of lessons learned on the front lines of fintech innovation, aimed at breaking down the barriers for SMBs and democratizing access to capital. So proud of what this team has built! Of course, redefining financial access for SMBs is no small task, and no one company can do it alone. Who better to partner with than the platforms that know these businesses best, and the software they spend their time in every day? By embedding Pipe’s capital offering inside of platforms like @PriorityCommrce , @infinicept , and @joinblvd , we’re putting capital access exactly where business owners need it most, which is a massive step forward in helping the small businesses that hold up our economy. @peterrenton at @Fintechnexus had a few more details this morning than I can fit in a tweet. Definitely worth a read: go.pipe.com/442Cpob

Thrilled by the insights from our webinar on embedded lending for payfacs with Tom Priore. Embedded finance is reshaping SMB growth, and making capital access seamless. Missed it? Catch the replay 🔗go.pipe.com/3UPB4yk #EmbeddedFinance

fintechnexus.com/luke-voiles… Ok, this one is for everyone that wants to know what we've been up to over the last year here @pipe and where we are headed. I think @peterrenton did an amazing job asking the questions in a way that pulled the entire story out of me and to get to the why and how of it. I have told versions of this story to our investors and partners many times, but now everyone can hear it from me directly. The future of embedded financial services is coming. And the amazing team here at Pipe is driving it! I feel lucky to get to be here to try help this team succeed in our purpose to empower financial freedom for business owners through open, accessible, and unbiased financial products, enabling them grow on their terms. Still hard to believe that it has been a year already.

On our mission to help business owners access capital in a fast and fair way, I can’t think of anyone I’d rather have at the financial helm than Ben Goodyear. @blgoodyear will be coming from Intuit to join us as CFO, with over two decades of experience leading finance & ops. /1

Many companies are getting excited about embedded financing right now. It’s clear that the future of finance is making it more accessible for entrepreneurs, and embedded financing in your platform is key to keeping up with that shift. The question is, how do you get there? 1/

It’s easy to talk about finance as an industry or fintech in terms of trends. What matters is the real people who can keep their doors open, keep hiring, and keep growing because they have access to the capital they need. That’s why I come to work every morning. 1/

If you run a business or make the key financial decisions for one, is it safe to put all your financial eggs in one basket? I’d love to hear everyone’s thoughts on this. I shared mine with CFO Dive this week, and you can check out the article here: cfodive.com/news/building-re…