A brand definition + activation company using the power of research, community and creativity to build authentic brands that inspire, impact and spread freely.

Ann Arbor, Michigan
Joined January 2008
We sat down with one of our clients, Chem-Trend, and asked them some heavy-hitting questions... OK, not really. #Phiregroup #ChemTrend #Relationships #Antiagency #Branding
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Introducing the Phire Can Design Contest: Winter Edition! What are you drinking this holiday season? Is it the ADvent Ale or the Branding Alexander? Or perhaps the Get Yolked! strikes your fancy? Cheers! 🍻 #happyholidays #branding #creative #video
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Recently, Phire Group came together for our annual holiday party! We had a blast enjoying one another’s company and sharing some laughs. Cheers to another great year! 🥂 #Phiregroup #happyholidays #culture #party
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New work for @KarmaAutomotive, an electric vehicle manufacturer defining American ultra-luxury. Where we tailored an unforgettable experience similar to their products. #design #webdev #ultraluxury #phiregroup
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There is no question that Phire Group loves to work with @UMS! It is a place where we can think big, create magic, and see the work come to life. phiregroup.com/work/ums/ #UMS2324 #Phire #Branding #agency
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Say hi to our new graphic designer, Katie Smith! She loves to collect art and design books—her shelves are overflowing with them, she loves to try new sushi places, and has two dogs, Ruby and Pippa! Welcome to the team, Katie!
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Quickly approaching their 100th anniversary, Yeo & Yeo was looking to embrace their history, yet move confidently forward in bold, innovative ways. Together, we created a sustainable new brand for the next 100 years. Post 3 of 3. #YeoandYeo #PhireGroup #Branding #Agency #Des
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Yeo & Yeo, a leading financial services company, works hand-in-hand with their clients to help them thrive. Working with their team, we helped shift their brand messaging to capture their spirit and culture. Post 2 of 3. #YeoandYeo #PhireGroup #Branding #Agency #Design
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We worked with Yeo & Yeo to create a fresh, forward-looking brand that celebrates their personal approach, innovation, and unwavering commitment to community. Post 1 of 3. #YeoandYeo #PhireGroup #Branding #Agency #Design
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We're happy to introduce the newest member of our UX design and strategy team, Adithi! She loves to try new boba places🧋, collect Legos and cute figurines 🧸, and illustrate in her free time✏️. Welcome to Phire, Adithi. We are so excited to have her on the team!
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Two Men And A Truck came to us with the challenge of finding out if the brand they created 40 years ago still resonated with their current customers. Phire was excited to set out on this journey to find their answer. Click the link to see the full case study.
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Phire Group is beyond grateful to have attracted a team that embodies and embraces our values authentically every single day! We are honored to be in the top 50 of Crain's Best Places to Work. Thank you, Crains, for the honor!
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New job posting! We’re looking for a graphic designer with a great portfolio and a great attitude. Learn more about the position. Click the link to apply. phiregroup.com/careers/desig… #agencylife #advertising #designer #jobposting
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Phire Group was proud to join the @laketrust team for the 11th annual golf outing. We were happy to chip in and support the Lake Trust Foundation. #Fore!
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Camp Phire has officially started! And what is our true north? A summer of ideas, improvement, and impact. Right now, the intern team is busy creating real solutions for real clients. Stay tuned for updates! #summerinterns #internship #phiregroup
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H&R Block. Ben & Jerry’s. M&M. All of these brands use a messaging strategy that is hidden in plain sight. Can you spot it? Read the latest blog from Charlie, one of our copywriters, to learn more — and get ready to talk S.M.A.C. phiregroup.com/blog/lets-tal…
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Welcome to UMS’s 145th season - A focus on Arts & Resistance! Swipe to see the many posters we’ve created to showcase this year's Be Present program! #PhireGroup #UMS #Theater
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