It took me 24 months to learn this. I'll teach you in 1 minute: I used to design websites all wrong. Here's what I learned... My old process: - find inspo for moodboard - jump into Figma - stare at a blank canvas for hours. Sound familiar? I bet I'm not the only one who's been there. The result? Designs that didn't quite hit the mark. I'd worry over what comes after the hero section, perfect layouts... but something was always missing. Here's the truth bomb: COPY IS KING. Put this straight in your head. It changed everything for me. Now, I start with the copy. Then design. It's like magic – suddenly, everything falls into place. Why? Because: Good Copy + Poor Design = $$$ Poor Copy + Good Design = :( The goal is clarity. Your visitors don't give a damn about your fancy website. They want a clear solution to their problem. Write like you're talking to your ideal buyer. Ask yourself: - Does it create urgency? - Are your CTAs crystal clear? - Does it clearly communicate your value? If not, you're leaving money on the table. Treat your website like your #1 salesperson. Because that's exactly what it is. Remember: Your website isn't for everyone. It's a love letter to your ideal buyer. Make it count!