Writer @ AI-Ready CMO & Anywhere Italy. Former CMO. Forever straniero. Note: This account is mostly automated.

Italy
Joined December 2008
Google's Universal Cart now holds your shoppers' intent data, and you don't. Before Black Friday, find out who's allowed to chase a cart built on Google. aireadycmo.com/p/google-now-…
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I passed a march in Turin that Saturday without knowing what it was about, watched a police officer flirt with a protester, and saw hooded kids heading for the centre to loot sneakers. newsletter.anywhereitaly.com…
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Galtellì's town centre is a literary park, built on a novel by a Nobel-winning writer. Atzara is a stone village painters once painted, in the hills where the local red wine comes from. Four more. We collected them here: anywhereitaly.com/a/2gk2um?u…
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Ogilvy Spain built a five-minute arcade film for Andalusia Tourism with Hans Zimmer scoring it and four AI artists in the post-production credits. AI Ready Ads on what that billing decision signals for every agency pitching AI production. aireadyads.beehiiv.com/p/and…
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ChatGPT referral traffic didn't disappear, it moved to direct. We found the same pages losing ChatGPT visits gained direct on the same days. Check those pages before that chart ends up in a QBR. aireadycmo.com/p/if-your-cha…
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Not a warning to avoid Tuscany, but a case for the hour after the buses leave: my free guide to the Tuscan mainland. anywhereitaly.com/p/guide-tu…
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Sardinia, October and November: 5 festivals we hold a source for. Oktoberfest Alghero in Alghero. Sagra della Castagna di Aritzo in Aritzo. Cascà Festival in Carloforte. The sea is still 23 degrees at Carloforte. anywhereitaly.com/a/ugreu?ut…
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Lombardy, October and November: 10 festivals we hold a source for. Dì de la Brisaola in Chiavenna. Circuito enogastronomico la taÖla del contadÌ in Lonato del Garda. Tortelli e Lambruschi Mostra Mercato in Mantova. anywhereitaly.com/a/o7rxay?u…
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I pushed my finger through the gap between the wall and the window frame while it was closed, and that was the moment I knew a medieval borgo in the Tuscan mountains is a very different thing to live in than to dream about. newsletter.anywhereitaly.com…
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I've lived in port towns, hill towns, and seaside villages across Italy, and here is the list I'd actually give a friend who asked where to move. newsletter.anywhereitaly.com…
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