#1 Authority on 80/20 for Entrepreneurs. Co-Founder, Cancer & Evolution Working Group. Author, Evolution 2.0.
Chicago, Illinois USA
Joined August 2008
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I mystery-shopped a successful client’s business.
Strong marketing. Plenty of leads. But after filling out a form, I had to wait for a callback.
Problem: How do YOU handle calls from numbers you don't recognize? Ignore? Block? Send to voicemail?
Your prospects do the same.
Every callback delay is a leak in your sales funnel.
This week, mystery-shop yourself. Fill out your own form. Call your own number. Count every step between “I'm interested” and talking to a real person.
Then eliminate the waiting.
40 leads a month × 50% lost to callback delays = 20 missed conversations.
Fix the process. Get the leads you already paid for.
That's a great place to start making your marketing pay for itself.
𝗢𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗶𝗻 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝟮𝟬𝟮𝟳 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗼 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗶𝘁𝘀𝗲𝗹𝗳 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗻-𝗽𝗲𝗿𝘀𝗼𝗻 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆.
The leads you already paid for are a good place to start.
It begins with a Whiteboard Session: a $100 application fee and 60 minutes on Zoom with me and John McGee.
perrymarshall.com/RT27-x
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"In times of uncertainty, the clients who are not responding to fear but who are advancing boldly are doing well."
SEIZE THE DAY: "30-Day AI Money Magnet"
📅 Starts November 9 [STARTS TODAY]
⏰ Weekdays at 11am Eastern
📍 Live on Zoom. Just 15 minutes a day.
perrymarshall.com/aimm/
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𝗖𝗮𝘀𝗵 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝗮𝗻𝗸 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗶𝗻 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀. 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.
Monday, November 9. 11am Eastern.
Log into Zoom. Get ONE assignment. Fifteen minutes later, it's done.
By Wednesday, there's cash in your bank account.
How?
𝗧𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
It's hiding in your customer database, dormant deals, expenses and pricing.
In 𝟯𝟬 𝗗𝗮𝘆 𝗔𝗜 𝗠𝗼𝗻𝗲𝘆 𝗠𝗮𝗴𝗻𝗲𝘁, we'll find it.
One 15-minute sprint every weekday. One assignment. One action.
SuperConductor does the thinking. Loaded with 25 years of my principles and 300+ frameworks, it tailors every assignment to YOUR business.
Your job? Pull the trigger.
For business owners with at least one year of customer history.
📅 Starts November 9 [𝘚𝘛𝘈𝘙𝘛𝘚 𝘔𝘖𝘕𝘋𝘈𝘠!]
⏰ Weekdays at 11am Eastern
📍 Live on Zoom. Just 15 minutes a day.
𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘁𝗵𝗮𝘁'𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘆𝗼𝘂𝗿𝘀.
Join us on Monday
perrymarshall.com/aimm/
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Thirty-some years ago Medellín was called the most dangerous city in the world.
By 2013, it had been named the most innovative city in the world.
Cable cars up the hillsides. Libraries where gang turf used to be. Outdoor escalators in neighborhoods nobody wanted to walk into a few years before.
A turnaround like that doesn't come from tweaking and “optimizing.”
𝗜𝘁 𝗼𝗻𝗹𝘆 𝗰𝗼𝗺𝗲𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗯𝗼𝗱𝘆 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗮𝘀𝗸 𝗯𝗶𝗴𝗴𝗲𝗿 𝗮𝗻𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀.
That's what I want from you in Medellín.
Bring your biggest question.
The one that keeps you up at night. The one you journal about. The one you spend your Renaissance Time pondering.
I’ll give you my best answer.
Plus, you’ll spend the day with some of the sharpest entrepreneurs you’ll ever meet.
𝗣𝗲𝗿𝗿𝘆 𝗠𝗮𝗿𝘀𝗵𝗮𝗹𝗹 𝗟𝗶𝘃𝗲!
𝗠𝗲𝗱𝗲𝗹𝗹𝗶𝗻, 𝗖𝗼𝗹𝗼𝗺𝗯𝗶𝗮, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟴, 𝟮𝟬𝟮𝟳
perrymarshall.com/live/
Medellín reinvented itself. Come see what that could look like for your business.
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30-Day AI MONEY MAGNET 💰🧲 💵
Positive Cash Flow in 48 Hours · Only 15 Minutes a Day
Where is the cash “hiding” in your business?
𝘈𝘐 𝘔𝘰𝘯𝘦𝘺 𝘔𝘢𝘨𝘯𝘦𝘵 𝘧𝘪𝘯𝘥𝘴 𝘪𝘵 𝘧𝘢𝘴𝘵.
✔️ 𝗣𝘂𝘁 𝗰𝗮𝘀𝗵 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝗮𝗻𝗸 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 inside the first 48 hours, from assets you already own, without you building a single new thing
✔️ By the end of Week 1 you will have 𝗳𝗼𝘂𝗻𝗱 𝗺𝗼𝗻𝗲𝘆 in four separate places you weren’t looking
✔️ You will finish the month with a 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗺𝗼𝗻𝗲𝘆 𝗿𝗼𝘂𝘁𝗶𝗻𝗲, not a pile of ideas
✔️ You will know, by name, which of your customers 𝘄𝗶𝗹𝗹 𝗽𝗮𝘆 𝘆𝗼𝘂 𝗳𝗼𝘂𝗿 𝘁𝗶𝗺𝗲𝘀 what they pay now…
𝘖𝘳 𝘢𝘴𝘬 𝘧𝘰𝘳 𝘢𝘯𝘥 𝘳𝘦𝘤𝘦𝘪𝘷𝘦 𝘢 𝘧𝘶𝘭𝘭 𝘳𝘦𝘧𝘶𝘯𝘥 - see full details at:
perrymarshall.com/aimm/
STARTS MONDAY - only 15 minutes/day, achieve everything while on the Zoom each day - no homework!
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Cash in your bank account in 48 hours. Without finding a single new customer.
Monday, November 9. 11am Eastern.
Log into Zoom. Get ONE assignment. Fifteen minutes later, it's done.
By Wednesday, there's cash in your bank account.
How?
The money is already in your business.
It's hiding in your customer database, dormant deals, expenses and pricing.
In 30 Day AI Money Magnet, we'll find it.
One 15-minute sprint every weekday. One assignment. One action.
SuperConductor does the thinking. Loaded with 25 years of my principles and 300+ frameworks, it tailors every assignment to YOUR business.
Your job? Pull the trigger.
For business owners with at least one year of customer history.
📅 Starts November 9
⏰ Weekdays at 11am Eastern
📍 Live on Zoom. Just 15 minutes a day.
Let's find the money that's already yours.
👉 Find your money - Join us November 9. bit.ly/3UtMr1c
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Perry Marshall retweeted
Not to mention that biology arguably transcends the laws of physics.
Even if we had a perfect God’s eye view of all of biology as it exists today (every cell, every relationship, nothing unaccounted for) there are still no known mathematical laws that let us deduce where evolving life will (or can) go next, because it doesn’t even "know "yet itself.
One striking implication of this is that no mathematical law entailed the coming into existence of the human heart. Or the swim bladder in fish.
Without such laws as its starting point, no AI can anticipate where evolving life is going. Not even if it is given a totally omniscient detailed map of all that is taking place in present-day biology (which, in any case, as you said, we have nothing close to.)
This clear cognizance of this truth is the Third Transition in science that Stuart Kauffman & Andrea Roli have written about in recent years in breakthrough papers such as "The World is Not a Theorem" and "A Third Transition in Science?"
Including especially the paper below which Kauffman co-authored with @PerryMarshall and Sy Garte.
mdpi.com/1099-4300/27/3/280
I designed the 3:15 speakers for this hot new company CounterFlow in Australia: stereonet.com/features/2026-…
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Perry Marshall retweeted
Clarifying my stance on the AI-generated emails people send me. I have nothing against collaboration with whoever you want, regardless of their composition or origin story. I don't think there should be a stigma for involving any kind of AI in your work and I don't look down on that content. The problem is that currently, the AI's seem to be making the same kind of logical errors (from my perspective of course) and expressing the same kind of preconceptions that are prevalent in status quo human thinkers. And yet, they are tireless and generate an infinite amount of text one could respond to - it's not feasible to deal with it. To be fair, some humans are absolutely dogged in the flood of emails they send too, so I can't respond to them either. But at least when a human makes an old argument we've already dealt with in our papers, I think, fair enough - I don't have time to read everyone's papers either. But for the AI's, I have much less sympathy. They *should* be reading all the papers, and when (not if) the AI's, and AI-human hybrids, teams, etc., start sending me better-informed arguments than the humans do, I will (for whatever time I can keep up with the advances) certainly be responding. I'm not a bio-chauvinist; I just want, whoever, to be informed and interesting before I engage - don't re-treat old ground, help us all move forward. Right now the LLMs are trapped in the same attractors of thinking that have held several fields back for decades; perhaps not surprisingly. That will change; let's go AIs - read the papers, follow new directions, be not afraid of ancient philosophical "category errors". You're our forthcoming audience, because standard humans don't have the bandwidth to keep up with (even just the human) scientific literature. I write for future you's.
A client of mine is trying to figure out how to pay a top-shelf copywriter.
The copywriter wants upside. He believes in what he does and wants to get paid when it works.
Fair enough. But my client is in retirement planning. A prospect hears a radio ad, sees a TV spot, reads an article, gets a mailer, and SOMETIME later finally walks into a workshop.
Which piece of “copy” gets the credit?
Nobody knows.
When a customer has 48 touches over three years, the best you'll ever get is a vague approximation of what moved the needle.
That's a complex system. Don’t torture yourself trying to solve it.
I solved this once with one of my own clients.
They'd been growing about 12% a year. So we drew a growth line.
If they grow 12% next year, Perry didn't help.
Anything above 12%, I get a bonus, because it sure doesn't look like it came from anywhere else.
They grew 14%. Then 15. Then 17.
Every quarter, a nice little check.
No arguing over which ad did what.
Pick a number everybody agrees is proportional to your success. Maybe straight off the weekly sheet you already look at. Draw the line.
Share what lands above it.
Roundtable is where you work out problems like this with owners who have already lived them and solved them.
We're taking applications for Roundtable 2027.
perrymarshall.com/RT2026-x
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Some thoughts from my left-hand-man John McGee...
Jay and I went to see 𝘛𝘩𝘦 𝘖𝘥𝘺𝘴𝘴𝘦𝘺 a few weeks ago. We thought we were going to a theater with those reclining leather seats where we could sit back and let the movie wash over us for 3 hours.
Nope. It was the old, cloth-upholstered, stiff seats. (Think 1980s if you’re old enough to remember that far back.)
But I barely noticed.
The film was engaging, visually-stunning and thought-provoking. My back barely noticed the torturous chairs.
The big theme: 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆.
The ancient Greeks believed you should welcome the stranger, for he might be a god in disguise.
Odysseus is punished to wander for ten years because, in Christopher Nolan’s telling anyway, he broke the rule of hospitality.
He gave the Trojans a gift. A clever gift. A false gift.
They accepted it…and it destroyed them.
Nolan points out, not so subtly, that we also have abandoned the virtue of hospitality.
We do not welcome the stranger, the alien, the refugee, the immigrant.
We have forgotten that they might be us.
We have forgotten that 𝘸𝘩𝘢𝘵𝘴𝘰𝘦𝘷𝘦𝘳 𝘸𝘦 𝘥𝘰 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘦𝘢𝘴𝘵 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦, we do to Him.
But what about business?
What about AI?
What have we stopped welcoming, honoring, feeding, comforting, accepting now that AI is within our walls?
To what and to whom have we stopped being hospitable?
Where have we chosen productivity and efficiency and progress and “victory” over humanity, art, and compassion?
Yes, these words do apply to business.
When we forget that they do, we are lost.
Rock on,
McGee
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Perry Marshall retweeted
Know your history --> "In the early 2000s, it wasn’t a bunch of “strategists” who created modern internet marketing. It was community, a *culture* of direct response entrepreneurs, who gathered together to figure out how to take the available technology and create a world where we could make a living, feed our families, and build our careers." - @PerryMarshall
*** FREE GIVEAWAY FOR OUR 25TH ANNIVERSARY ***
25 years ago, I gave myself permission to build a life around things I love.
I've always believed you can energize your work by injecting your passions—and creatively eliminate the stuff you hate.
So we built an AI tool to help:
**80/20 Energy Reclaim**
Tell it what you LOVE—even if it has nothing to do with your business.
Tell it what you HATE.
It finds ways to reclaim your energy by doing more of what lights you up and less of what drains you.
🎁 FREE for Planet Perry's 25th anniversary.
👉 perrymarshall.com/energy
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"Remember, all I'm offering is the truth, nothing more."
*Morpheus says turn your sound on*
RED PILL >>> perrymarshall.com/roundtable…
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What You Get in Roundtable:
🚀 60-Day Accelerator ($10K value)
• Funnel Fix with my coaching team
• 1-on-1 Kick-off Business Review with me personally
• “Help! 911” coupon to use when you need it
Then:
🔥 3 immersive 48-hour meetings/year
🔥 Dedicated hotseats
🔥 Monthly coaching calls
🔥 Hotseat Prep
🔥 Celebrity guests
🔥 Surprise bonuses + deep discounts
The goal: pay for your Roundtable membership in the first 60 days.
We only accept members when we're confident we can help you achieve a 3X–10X+ return.
👉 perrymarshall.com/roundtable
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Stay behind your laptop long enough and something strange happens. Your questions get smaller. Your thinking loops back on itself. You keep asking the same thing, getting the same answer, and wondering why nothing changes.
Then you put yourself in a room with sharp, generous entrepreneurs who've got nothing to prove and everything to offer, and suddenly your questions get bigger.
Your thinking gets sharper. That's what happens every single time at Perry Marshall Live.
Come find out what question you didn't even know you needed to ask.
Here’s what I’m offering…
⚡ Your real bottleneck identified before you even walk in the door
⚡ A jolt to the thinking that's been running on autopilot
⚡ My best answer to your toughest business question, guaranteed
Perry Marshall Live! Chicago, Sept 9, 2026
Want to ask bigger questions?
perrymarshall.com/live
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In 2010, I put out a set of predictions about where the next ten years were headed.
I hit about 80% of them.
I did it again in 2020, same result, 80% right.
Now we're two thirds of the way through this decade, and things are moving so fast, I’m not going to wait for 2030.
Join me at the next Perry Marshall Live, 1-day event
I'll release these predictions in Chicago on September 9 ⚡⚡⚡
Get in the room with me, it will be a high voltage time that will propel you and your business forward.
perrymarshall.com/pml-x
Perry Marshall retweeted
For most of internet marketing history, there was a saying every savvy marketer knew: content is king, keywords are queen.
Write good content, match it to the right search phrase, and you'd get found.
Simple. It worked for years.
But the king and queen have been dethroned.
Content is being replaced by context.
Keywords are being replaced by intent.
~ @PerryMarshall
