Perrow retweeted
Heading to @consensus2025? 🇨🇦
We're teaming up with @otherlifexyz and @DeLoreanlabs to throw an event for the greatest minds in Blockchain, AI, & Web3.
RSVP - otherlife.xyz/events #Consensus2025
Perrow retweeted
The future of brand engagement isn't about flashy tech
It's about creating tangible value for customers:
Here's what's actually working in 2024 👇
1. Holistic digital strategies that solve business problems and create ROI
not one-off NFT drops or gimmicks
2. Seamless integration of blockchain, AI, gaming and data
into unified user journeys
3. Empowering consumers with more agency and participation
not just throwing ads at them
4. Bridging virtual and physical experiences
to drive sustained engagement, not just fleeting hype
Brands that get this right are seeing higher retention rates and customer lifetime value.
But here's the kicker:
it's not about the tech, it's about empowering consumers.
@otherlifexyz is one of the few that truly gets this by splitting experimentation from execution.
Their "two halves of magic" approach:
1. Agency side focused on practical business needs
2. Lab side for wild creative experiments
Result: unconventional solutions that actually deliver results
case studies:
- @Mastercard : 7 major web3 initiatives in 2024, 3x fan engagement
- @DeLoreanlabs : sold out 3000 NFTs in under a minute
- @moonpay: Complete rebrand bridging crypto-native and mainstream users
key takeaway:
• align UX with strategy
• every digital asset should support broader business goals
• simplify the user journey, deliver tangible value
The brands that win aren't chasing tech
They're using tech to tell better stories and solve real problems.
👉 Read our full deep dive here:
51insights.xyz/p/cracking-th…
@KeithGrossman
Can't believe it's almost two years.
Here's to many more 🥳
Nearly two years ago, @otherlifexyz came into the @moonpay family.
Since then, I have personally watched this team evolve their organization and mature into one of the most innovative, strategic creative agencies under the great leadership of @perrow and @michael_moodie.
I do not say this lightly. I say this with 20+ years of leading innovations at TIME, Bloomberg, WIRED and Ars Technica prior to MoonPay.
But the best aspect of this team is their humbleness and humility. Thus, I love and appreciate that @marcb_xyz and team took the time to really do a deep dive into this team and the great work they are producing!
Check it out here:
51insights.xyz/p/cracking-th…
Perrow retweeted
Block to the Future: DeLorean Making Car Reservations Tradeable On-Chain With MoonPay
► decrypt.co/232973/delorean-m… decrypt.co/232973/delorean-m…
Perrow retweeted
Going 88 miles per hour into the future of Web3. Today, we are unveiling our next step towards revolutionizing how drivers get behind the wheel. Powered by a collaboration with @otherlifexyz and @moonpay, @deloreanmotorco new Web3 marketplace for current and future reservations is a first-of-its-kind experience. Coming Q4 2024.