Pittsburgh, PA
Joined March 2007
This was a fun one for our team, looking forward to sharing the behind-the-scenes tech breakdown. Spoiler: Shopify is so flexible it was like it was meant to power a vending machine from the get-go.
We built a vending machine that knows who you are. For @Pokemon's 30th anniversary, Hobbiesville put it to work. Customers signed in with Shop, scanned their code, and their purchase history unlocked their pack. The deeper their collector history, the better the pack. Customer loyalty, brought to life. For the True Collectors. Powered by @Shopify.
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Panel-Mount USB Charger Silver $166.84 each 9087N111 Charging your phone off the multimillion dollar machinery's panel mount USB charger must feel so good
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Matthew Pegula retweeted
Something my team has had in the works for almost a year, so awesome to finally see this come to life
This. Just. Happened. Twitch's biggest streamer, @KaiCenat, opened a subscriber-only drop from @TONEexclusive, the brand he cofounded, in real time to 430,000+ fans. All they had to do was scan the QR code or hit the link. It's that easy. Sold out in under 5 min. Powered by @Shopify.
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Matthew Pegula retweeted
The craft behind Editions, straight from the engineer who built it.
We just launched Shopify Editions Spring 2026 ✨🌼 As usual, there’s a lot to unpack. Here’s the technical breakdown of how we built it 🧵
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Anyone in / near Pittsburgh want to run an engine shop for me?
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Matthew Pegula retweeted
still riding the high of All Star Weekend. we teamed up with @lukadoncic to build a trick shot court where fans scored over 1,000 prizes (powered by Shopify POS!) here's a demo ft @thehmmr & @pegula
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Matthew Pegula retweeted
.@LukaDoncic just launched 77x on @Shopify, debuting it with a massive pop-up at @NBA All-Star Weekend. We built the Court to Cart Challenge: make a trick shot, win a product. 🏀 Fans scanned a mobile Fan Pass to start the experience 🏀 Each hoop unlocked a different product 🏀 Make the shot, and the prize synced instantly to their pass 🏀 Staff scanned the pass using a custom Shopify POS extension Dream up a world-class experience one week. And ship it the next.
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Matthew Pegula retweeted
At the biggest retail conference of the year, how do you make a moment memorable? During our Shopify VIP experience at @NRFnews last week, merchants took home custom portraits of themselves, their kids and even their pets. Drawn in less than a minute. Powered entirely by @Shopify POS. This is personalization at scale.
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Matthew Pegula retweeted
Got a sneak peek at @Culturekings’ Black Friday setup in Vegas and it’s wild. They’re turning their basketball court into a “play to earn” experience. Make a shot, win store credit. Walk away, or double it on the next shot. The whole thing is powered end-to-end by @Shopify POS. If you’re in Vegas this weekend, check it out.
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My job is sometimes hard to explain around the Thanksgiving table.....
The Shopify Tech Flexes team explores the intersection of Culture and Commerce. This time we designed a treadmill that literally would give you a run for your money! BTS from @_LindsayCraig beta testing. Yes - this is a strange work place, and no -- there's no place quite like it
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We unserious explored too hard and ended up connecting a treadmill to @shopify POS.
We turned running pace into store credit with POS UI extensions @nikodraca breaks down how we built a gamified treadmill
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Matthew Pegula retweeted
Most platforms 𝘵𝘢𝘭𝘬 about innovation. We just build it.⁣ ⁣ At the Endorphins Running NYC Marathon pop-up this weekend, customers can “Pay with their Pace.”⁣ ⁣ No cash. No cards. Just 30 seconds on a gamified treadmill to earn real store credit. Powered by @Shopify⁣
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Matthew Pegula retweeted
It’s harder than it looks! 🏃‍♂️ Shopify POS extensions are so cool—they let brands reimagine the retail experience while deepening customer relationships. So many ideas: "swing to save" for golf brands, "pull-up for points" for workout brands, etc Fill up @_LindsayCraig roadmap!
Here’s a sneak peek of our “Pay with Your Pace” treadmill that we launched just in time for marathon weekend in NYC. Runners can earn up to $60 in store credit by maintaining their target pace, and seamlessly redeem it on running gear using a custom POS extension. Come by @Shopify NY at 131 Greene St to try it out. More to come!
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Matthew Pegula retweeted
I get to have a team that ONLY thinks about future of commerce experiences... This time we designed a magic mirror that compliments you, recommends a blush shade, and redeems instantly at Retail PoS. Over one weekend at @rarebeauty's LA pop-up: 🪩 2,000+ Magic Mirror scans 📸 700+ UGC posts → ~4M earned impressions All powered by @Shopify, and made real by our Tech Flexes and Brand teams
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Matthew Pegula retweeted
13,000 fans. 1 massive drop. Last Friday, @JBALVIN surprised fans at his sold-out Kia Forum concert with a show-stopping live merch drop. Powered by @Shopify. No lines. No merch booth. Just one scan, one tap and a free gift on the way. This is the future of fan engagement. This is what happens when artists become entrepreneurs and the platform is built for both.
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Matthew Pegula retweeted
I’m beginning writing a musical Broadway production where in 1987, Metallica, Dinosaur jr and Mike Watt meet each other in a diner in Bozeman, Montana. Looking for funding. Let me know!
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Matthew Pegula retweeted
making custom playlists again for the holidays, you tell me 5-10 things about you or the recipient and their tastes, I deliver you a custom made, intuitively crafted, divinely guided 90 min playlist. $100 a pop. Only doing 25 bc I'm lazy <3 crashintome33.com/products/c…
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web.szl.ai/ Sizzle AI's step-by-step homework help, now in your browser!
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It has been great as a neutral 3rd party during tense, at the kitchen table homework sessions.
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