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Peter Baylis

@pebcjv

Marketing strategist & consultant, amateur historian who enjoys watching cricket, films & has a passion for helping businesses achieve true marketing ROI

 Evesham
pebmarketingacademy.com
Joined July 2010
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  • Followers2.5K
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Price or value? It's up to you. ift.tt/uQHiodc
“It’s a bargain”

“It’s a bargain”

At some point, anything we buy feels like a bargain. Something needs to be worth more than it costs or we wouldn’t buy it. So, what makes what you offer a bargain? Is it that you’ve low…

seths.blog
8
Key things to consider as a small business owner when thinking about marketing, buff.ly/WFRUus9
Building blocks of marketing

Building blocks of marketing

The Method: Everyone who disagrees with you is right to do so–based on who they are and what they see Attention is priceless and trust is worth even more Marketing is the generous act of help…

seths.blog
13
Why it's important to avoid being a "banana farmer". ift.tt/XgsTnLP
All bananas are the same

All bananas are the same

Not just similar. Cavendish bananas (the usual kind here in the US) are all clones, each from a tree grafted from a tree grafted, all the way back, from the first tree of the species in the UK. The…

seths.blog
9
Designing powerful marketing. ift.tt/WKj0dNJ
Popular new ideas

Popular new ideas

They seem like they’ll spread to everyone and stick around forever. This almost never happens. In order to spread to everyone, they need to move beyond the people who are looking for a new id…

seths.blog
3
Creating an organization that thrives in the face of AI. ift.tt/eGXRZ43
3
"Unfiltered doesn’t mean real. Because it’s our filters that make us who we are. " buff.ly/po7r6l4
24
Persistence pays. buff.ly/n5mHbKX
Our practice

Our practice

What do you do regularly? Where do you show up, what do you publish? Who do you ask, and what do you answer to? What gets better because you persist? Are there systems you support or work to change…

seths.blog
3
Where are you choosing to focus? ift.tt/6pmoTGl
Taken for granted

Taken for granted

It’s an odd term, worth a look. We don’t notice that the tree we planted a few years ago thrives just a bit more each day. We don’t notice that the mail shows up when it’s s…

seths.blog
7
Thanks, Seth, for a new word in my vocabulary. 'Whatever it is the Greeks have a word for it' 😊 ift.tt/OUR0VXW
Looking at pareidolia

Looking at pareidolia

There’s a face on Mars. Ever since Viking took this photo fifty years ago, some people have been sure–certain–that it clearly shows a face on the planet’s surface. Of course…

seths.blog
7
"Marketing isn’t hype. Marketing is making a product or service that matters. " buff.ly/7EAavsu
5
"Attention is one of our precious resources, and our culture benefits when it’s not centrally controlled. " ift.tt/7Dc9iqI
Understanding carriage

Understanding carriage

The announcement of the planned Netflix acquisition of Warner Bros, one of the last remaining major studios, is shedding light on a key issue we often overlook when thinking about culture, creativi…

seths.blog
4
How a 'toxic status loop' can lead to an antithetical culture in your business. ift.tt/JAqP0Hj
7
How to recognise the 'toxic cloud triad of risk' in your business and what to do about it. buff.ly/H8u7ZXN
4
How important is your 'red zone'? ift.tt/yonNHmR
The red zone, wasted

The red zone, wasted

Sports cars have a tachometer, a gauge showing how close the motor is to melting down. When the revs enter the red zone, performance is enhanced–for a while. Do it too much or for too long, a…

seths.blog
5
What is your default emotional state and how do you manage it? ift.tt/Gr0RMYV
Rehearsing emotional state

Rehearsing emotional state

If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy to feel a sense of wonder. And waiting in a long line for an important flight can trigger frustration. But much of the …

seths.blog
1
Is your business getting ready for 'the shard moment of transition'? buff.ly/Vt4eklh
3
A useful business continuity planning overview and what to do to avoid failure. buff.ly/nzVvi8U
3
Start simple THEN add complexity. ift.tt/KA2eQtq
Complex systems

Complex systems

Gall’s Law is appropriately simple: “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and c…

seths.blog
4
"A convincing argument works when the recipient is convinced, not you. " buff.ly/4PIMFnD
4
"Clients will pay more for something useful than something that was difficult. " buff.ly/mcKXcgp
4
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