pearce delisle retweeted
"Rather than getting immersed in what you're trying to communicate, focus on how you're communicating." - @LinkedIn's @pearcede
Watch the latest #SproutChat for more insights: bit.ly/2ndVKCq
A5: B2B marketers need to shift toward KPI’s that help assess brand equity, like share of voice, sentiment, and topic ownership. Marketers pre-emptively optimize campaigns for the wrong reasons, when the root issue is that the brand isn’t trusted or top of mind. #SproutChat (2/2)
A5: The majority of B2B marketers are often too narrowly focused on KPI’s like leads and roi. Usually this has to do with internal stakeholders and the data just being more readily available. #SproutChat (1/2)
pearce delisle retweeted
We talked to @linkedin's @pearcede for this month's #SproutChat. Watch our discussion for new insights on B2B marketing, then tune into the Twitter chat today at 2:00p.m. CT. We'll see you there! bit.ly/2ndVKCq
pearce delisle retweeted
For B2B marketing insights from @LinkedIn's @pearcede, tune in to the next #SproutChat tomorrow! bit.ly/2O7OTWG
pearce delisle retweeted
Still reeling from the digital and social buzz #trdigitalNYC. Toronto, up next! @MargaretMolloy @AndrewGrill
Motorsports Videos and Grid Racing Videos | Mobil 1 The Grid shar.es/6vftV via @sharethis
sharing a cubicle with someone who rereads their emails out loud everytime before sending is becoming a little distracting.
Maybe if AI didn't travel with a 50 person entourage he could afford his $800K jewelry habit shar.es/fPW26 #Broke