At PEAK 2026, Daniel Kirschner, CEO of Greenfly, made the case that sports organizations have been thinking about short-form content backwards. If that's how a huge share of fans actually experience a team or league, it's not a preview of the real thing. It is the real thing.

Most sportstech pitches fail before they start. 🎯 At PEAK 2026, Jess Brodsky broke down the real barrier to entry with pro sports orgs: knowing exactly who you are and what your product-market fit is before you ever walk in the door. 🏔️ Catch more at PEAK 2027 in Las Vegas

Scott Winkler explained why teams like the Dallas Cowboys & organizations like the PGA Tour come to Dude Perfect first. 15+ years of trust means young stars like Cooper Flagg grew up watching them, so when a partnership happens, the athlete's guard comes down & the fandom is real

The ROI on AI is getting worse. At PEAK 2026, Julia Martensen shared that Fortune 500 companies asked their CIOs how much AI had lifted their return on investment over the last 3 years. The answer: maturity has gone down, not up. The technology isn't the problem. The silos are.

The most viral highlight of the summer was AI-generated 🏀🤖 #NBA #Sports #SportsTech

Scarce. Stable. Scalable. At PEAK 2026, Lucy Lee laid out why sports has become one of the most sought-after asset classes in private capital. Ownership used to be a vanity play. Now it's a supercharged business ecosystem investment. 🎤 Catch more at PEAK | 31 Mar - 2 Apr 2027

60 years of fantasy sports in 60 seconds. Worst draft pick you’ve ever made? 👇🏽 #FantasyFootball #SportsBusiness #NFL

At PEAK 2026, David Muoser (Kings League) shared how the world's fastest-growing soccer league is being built with its Gen Z audience in the driver's seat. From broadcast decisions to the color of the pitch itself, the community isn't just watching. They're shaping the product

At PEAK 2026, Ben Schreiner (AWS) shared a wild sportstech story. Predicting where a golf ball is going to land within milliseconds of it leaving the clubhead, using drones, trajectory data, spin, wind & AI. But the real kicker isn't the tech itself. It's what it's being used for

At PEAK 2026, Jai Khanna reframed how the industry should think about storytelling. The winning formula isn't the sport itself. It's the human story behind it. And the implications for how fans connect with athletes, teams, and leagues are massive. 👇

The Vegas GP wouldn't exist without her Lori Nelson-Kraft credited Emily Prazer (CEO, Las Vegas GP & CCO, F1) for reshaping what leadership looks like in motorsports. From bringing the race to Vegas to carving out space for women to thrive across the sport, the impact runs deep.

Women's sports has cleared the "is this a moment?" debate. The numbers from our 2026 report: 📈 NWSL: $215M 🏀 WNBA: $200M, up 200% vs 2022 ⛳ LPGA: $131M in record prize purses 🥊 Unrivaled: $30M in its inaugural season 📥 Get the full report for free: peakconf.com/report

We researched the sportstech industry then built a FULL MARKET MAP of 180+ companies with a US HQ. And it's yours for free → peakconf.com/report 🗂️ Categorized using the SportsTechX Framework 🔥 Companies that raised funding in the last 12 months 🦄 Newly crowned unicorns

PEAK returns to Las Vegas in 2027, uniting 2,000+ sports executives, founders, investors and innovation leaders for three days of networking, learning and dealmaking. 🎟️ General, Sports Organization, Startup and Investor Passes are on sale now 👉 peakconf.com

A $40 billion market, and most parents don't even know they're in it. At PEAK 2026, TeamSnap CEO Peter Frintzilas broke down the real scale of the youth sports economy. Registration. Training. Equipment. Apparel. Travel. It adds up faster than anyone thinks.

Where is North American sportstech money actually going? We broke down the funding flows in the 2026 Future of USA SportsTech Report, & one number jumps out: in 2025, 65% of North American funding went to fan & content technology. Get the full breakdown: peakconf.com/report

How much do the biggest U.S. sports properties actually make? 💰🏟️ We broke down annual revenue across the major leagues, tours, and rights holders in the 2026 Future of USA SportsTech Report. 📥 Get the full report for free: peakconf.com/report

In the middle of the desert, F1 Las Vegas is offsetting their event’s water usage… and some. 💧 At PEAK 2026, Sarah Kaye (Sarah on the Grid) sat down with Lori Nelson-Kraft of the Las Vegas Grand Prix to unpack one of the most innovative sustainability partnerships in sports.

"This is as recession-proof of a category as you're going to get." That's TeamSnap CEO Peter Frintzilas at PEAK 2026 on why youth sports keeps growing even when everything else slows down. The data tells a story most investors are only just starting to wake up to.

Meet the “Fan Genome.” 🧬 That’s what @MLS calls its strategy for truly understanding its fans. At PEAK 2026, Alyssa Meyers (@MorningBrew) sat down with Abhijit Shome to unpack it.