If only animal protection groups would work as doggedly, consistently and steadfastly to reframe and change the narrative as the slaughter industry. We have to start taking notes. The American Association of Bovine Practitioners is urging the media to stop referring to avian influenza infections in cattle as highly pathogenic avian influenza, saying they do “not believe that this disease should be referenced as ‘HPAI in cattle’ or ‘bird flu in cattle.’” Instead, “the AABP will call this disease Bovine Influenza A Virus (BIAV) in our messaging and resources regarding this disease syndrome in cattle. We encourage other organizations, state animal health officials, diagnostic labs, and state and federal agencies to use this name so that we can be consistent with our messaging and better distinguish the disease syndrome in cattle from the pathogenesis observed in birds. We believe it is important for the public to understand the difference to maintain confidence in the safety and accessibility of beef and dairy products for consumers.” With any new outbreak that comes out, we should be the first ones communicating with the media, getting our narrative and framing out there, and prioritizing animal and public health-centered information. #onehealth #farmtofork #farmtotable #foodtruth #vetmed #vettwitter #veterinarymedicine #animalcruelty #hpai #avianinfluenza #birdflu #animalwelfare #animalrights