Patrick Zielinski (@patricktz) header
Patrick Zielinski (@patricktz) profile picture

Founder, CEO, and talent manager at @driveagencyco https://xitter.cf/t.co/Sj2ULimg5S - love my fam and what I do ❤️🎥📱💼👨🏼‍💻

Naperville, IL
Joined March 2009
Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)Photo by Patrick Zielinski (@patricktz)
Let’s. Go. Bears!!!
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I talk to a lot of Instagram, LinkedIn, and YouTube creators who still aren’t on X. Brands want to spend here — it’s where you can become a thought leader, react to news, and actually show your expertise. I also talk to a lot of X creators wondering why the brand partnerships, invites, and marquee names never show up. Those opportunities live on the other platforms because that’s where the decision-makers discover them. Both sides are leaving a lot on the table!
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I’m a sucker for a good ole holiday gift guide
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A lot of creators treat year one or two like they just got their first job and already want to be VP. Peaks are normal. Strong stretches are normal. The work is staying in it long enough for the experience and the relationships to actually compound…. That’s genuinely what the part a manager is for. Reminding you this is a career, not a moment. Think long term, be patient!
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If you average 10,000 views a video on YouTube these days, you can make a living the way someone generating 50,000 views a video could only a few years ago
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Poor time management during the kids’ drop-off this morning left me with no choice but to get an iced coffee from Starbucks. Knew I’d regret it before I even ordered. But we stay positive. Gonna be a great day.
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Lifecasting!
I’ve seen this kinda narrative quite a lot. So thought I’d weigh in… First and foremost I strongly disagree. I actually believe we’re about to enter the era of “lifecasting”… Computers have beaten the best chess players in the world since 1997 and chess is bigger now than its ever been, millions of people watch magnus and hikaru stream and almost nobody watches two AI’s play each other even though the AI’s play better chess. A forklift can lift more than any olympic weightlifter and a car is faster than usain bolt and we still watch the olympics, because what we care about is a person pushing their limits, the emotion, the human - because we recognise ourselves, our lives and our dreams somewhere in there. Robin dunbar's research found roughly two thirds of human conversation is about… other people - he made the argument that language mostly evolved so we could gossip and keep track of each other in big groups. This is the need content will increasingly feed in the future. Especially as most of our feeds become full of ai slop. The argument that entertainment will become less human is clearly backwards. In fact every time entertainment adds human resonance we seem to become obsessed with it… F1 cars didnt get any faster or more interesting when drive to survive came out but a global audience - largely of people who previously didn’t care about f1 - became obsessed with it because netflix showed the egos, emotions, human stories and the rivalries. Love island, family vloggers, the premier league, its all the same thing, relatability, a story about ambition and rivalry and people taking risks and getting it wrong, all of which we can see ourselves in. Where i agree is with purely informational content, if your watching someone explain how to fix a boiler then AI will do that better and cheaper and those creators are in trouble. But the stuff thats irreplaceably human gets more valuable as the internet fills up with ai content. So yes the “quant firms” will take everything where the human wasn’t the reason people watched, and i think truly human creators end up worth more than they are now. Podcasting becomes… lifecasting?
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Stonks!
Markets love gridlock! Buy buy buy!!! 🚀 (Not financial advice)
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Markets love gridlock! Buy buy buy!!! 🚀 (Not financial advice)
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When a creator on IG consistently has a high number of shares but relatively low views and likes, at what point do we start questioning whether the engagement is authentic? That ratio feels like a pretty big red flag/bot farm, no?!
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Monster day in the neighborhood
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This is the way! The journey is even better when: - at least one side of the family is less than 10 minutes away - you go to church or find a spiritual community - have awesome neighbors - build friendships with other families through church and school!
Everyone should have at least 3 kids. Here's my math ➕ If you can have kids, you should. 
 Then have one more than you're comfortable with.
 And everyone should be comfortable with at least two. So, three. Minimum. As a father and a provider, more kids is the most motivating thing in my world. Is it always fun? No. 
 Is it the most meaningful thing I’ll ever do with my life? Yes. More kids make you more focused.
 More disciplined.
 They'll push you to do things you never would have done on your own. You become the best version of yourself when you're working to give your kids a great future. So go have (more) kids 😉
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The moat is agency and expertise
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Woo! Grateful to be recognized by @THR for the work we're building at @driveagencyco! We represent expert-led creators across LinkedIn, X, YouTube, Instagram + newsletters - and help them build lasting careers around their expertise through brand partnerships, speaking, events, books, products and more. Some creators want to build media companies and some want to be teachers of their expertise. Whatever the idea, we are here to make it happen. None of this happens without my business partner, our incredible team and the clients who trust us! Been helping creators and artists for 15 yrs - and loving it! Just getting started 🚀
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Shoutout to @TaylorLorenz and Claudia Rosenbaum of @THR for the recognition and seeing the impact the knowledge & expertise creator is having 🔥
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Patrick Zielinski retweeted
Locking in on the details 🔒 Preseason All-Access live on YouTube.
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Energy drink slop
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I’m binge watching Ari Emanuel podcast interviews
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those final 20 minutes of a flight where you just start zooming in on random pictures in your camera roll
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