Columbia PhD Candidate in Political Science studying persuasion and the foundations of durable change in political beliefs and attitudes.
Joined May 2020
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New paper w/ @YamilRVelez! A lot of great research on political microtargeting discounts personalization: tailored ads (using AI or not) rarely beat a single-best message. We define two types of microtargeting, clarify when tailoring matters, & showcase a novel audio-based design
Patrick Liu retweeted
1/ Will voters participate in the primary of a party they oppose to prevent the nomination of a candidate they fear?
In a new paper in AJPS with @HayleyCohen, we study crossover voting using surveys and a large field experiment (N=83,902) in the 2024 New Hampshire Republican presidential primary.
onlinelibrary.wiley.com/doi/…
Patrick Liu retweeted
After years of doubt, drafts, and disbelief, my first—and likely last—book is finally out. It’s about how entertainment media shapes American politics.
If you preorder (a.co/d/ctGUWkZ), I’d love to send a small token of thanks: forms.gle/1YrkYX2t2nPCTgRw7
🧵 Why do facts often change beliefs but not attitudes?
In a new WP with @YamilRVelez and Scott Clifford, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people's attitudes are not what researchers expect.
Across 2 studies, focal+distal counterarguments reduced focal+distal belief strength (respectively). But focal args had larger and more durable effects on downstream attitudes. We explore mechanisms in the paper, e.g., ppl recalled focal args better than distal args a week later.