Pathos Ethos (@pathosethosinc) header
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We are #Digital Pathfinders who love to come alongside #brands, #products, and #people who are changing the world.

Durham, NC
Joined December 2009
Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)Photo by Pathos Ethos (@pathosethosinc)
Congratulations to Matt and the @PlumCoOwnership team for their launch! 🔥 🔥 🔥 We have the privilege of working alongside this 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀, helping to build their site, develop their product, and craft product strategy.
As much as we love 🍁Sweater Weather, it means one thing: 𝗤𝟰 𝗶𝘀 𝗛𝗲𝗿𝗲 Whether you're ramping up marketing, updating your brand/website, or finally getting to that app update, contact us today to propel to the 🥇finish line! ⬇️Learn more buff.ly/3kB2zt2
Time for a rebrand? Rebrands sound daunting, but they're essential for a strong brand 💪 The question isn't if you will rebrand, but when 🔥 Find out 𝟱 𝘁𝗲𝗹𝗹-𝘁𝗮𝗹𝗲 𝘀𝗶𝗴𝗻𝘀 𝗶𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗯𝗿𝗮𝗻𝗱 in our new blog post! ➡️ buff.ly/3kSNaDn ⟁◎▣
Learnings from Iterating Our Business dlvr.it/Rjlgr2
🎉 It’s time for... Favorite Font Friday! 💻 As graphic designers we love to nerd out over all aspects of typography. The subtle swoops, the line thickness, the feeling we get reading a font. It may seem like a small… instagram.com/p/CCwFG7HnbBM/…
Looking for motivation to start of finish that project? Do you find you have more time on your hands? Or maybe you’re seeing your field change? Our co-founder, @isaacpark, has some words of wisdom for you on this… instagram.com/p/CCbR_isn_y6/…
We wanted to show you a quick #beforeandafter look at one of our favorite #logo #redesigns! We had such a great time working on this #brandredesign with elfuturonc, a nonprofit outpatient clinic that provides… instagram.com/p/CB3iCbMHSVG/…
Part 3/3 of taking an in-depth look at our branding process with @amerunderground! Today’s post shows all the different logo colors and size variations! 🔸Part 1 was about the brand identity process. 🔹Part 2… instagram.com/p/CBokJC9ncJW/…
Part 2/3 of thinking about BRANDING. Yesterday we talked about how and why it’s important to go through a brand discovery process first. Today, we want to share with you how we use those brand identity findings to… instagram.com/p/CBmInqxncim/…
Good looking logos are awesome. But a well thought out brand is impactful. Today we being a 3 part series looking at our brand development thought process for @amerunderground. We know a logo is often a client's… instagram.com/p/CBiuq5OnIhq/…
What do we do here at Pathos Ethos? Our super awesome team creates many super awesome things here we want to share a few of the ways we help businesses, organizations, and entrepreneurs! Swipe through and read more… instagram.com/p/CBRG_lfnHCJ/…
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Pathos Ethos was founded in Durham in 2009. Over the past 11 years, our core values have been & will continue to be foundational to who we are, what we create, and how we act: 1. Compassionate Justice 2.… instagram.com/p/CBBnwxYHN1l/…
A message from our founders: “Over the last few years, we have been thinking about how spaces are created and how power influences these spaces. Over the last few weeks, we’ve been reminded that in these… instagram.com/p/CA_LtCRHGak/…
#blackouttuesday Here at Pathos Ethos we believe in and advocate for Black Lives Matter. Empowerment and equality is core to our foundational values of honesty, empathy, advocacy, and ingenuity. We stand in… instagram.com/p/CA8aeyIHyS5/…
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Pathos Ethos retweeted
Proud of @pathosethosinc and @AmerUnderground for teaming up on a community site that organizes businesses offering support during COVID + way for ppl/biz to ask for help. Take a scan and add yours: bulldurham.life
We kept hearing from folks during the COVID lockdowns that they wished they knew how to help. We, similarly struggled with it and decided we should just build the place where Durham businesses can post ways they can help! Give bulldurham.life a visit and add to the list!
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We kept hearing from folks during the COVID lockdowns that they wished they knew how to help. We, similarly, struggled with it and decided we should just build the place where Durham businesses can post ways they can help and ways they need help from their neighbors.
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