@pascalpascal
 NYC
Joined May 2008
  • Tweets246
  • Following200
  • Followers382
63Media
Our brands reflect our story and what we stand for. In communicating our brand, it's important to create and build our ideal story in a way that resonates with our clients to allow for positive growth.⭐ #brandvoice #brandyourself #personalbrandingtips #amypascal
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Amy E. Pascal retweeted
R3@R3WW7 Oct 2021
Great session with Amy Pascal @pascalpascal, VP and Head of U.S. Marketing and Brand Strategy, on how she helped @WeberGrills by building new digital capabilities, using story building vs. storytelling, and developing DE&I marketing strategies. #ANAmarketers #ANAmasters
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Amy E. Pascal retweeted
The ANA
@ANAmarketers7 Oct 2021
.@pascalpascal of @WeberGrills: “Lean into story building and lean into your community and influencers as a resource to contribute to the brand experience.”
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Amy E. Pascal retweeted
Weber Grills@WeberGrills16 Sep 2021
An all-time party pleaser, plus smoke. You’ll never look at guac the same way again.
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Weber's new Traveler grill is off to a "rock-star start" since its launch, CEO Chris Scherzinger told @JimCramer. cnb.cx/3ke5zuW
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Amy E. Pascal retweeted
Scup@ScupGlobal12 Mar 2018
Embrace Open Innovation - @steverader (NASA), @pascalpascal (LEGO) and @DeJules (Tongal). 💡#SXSW2018 #SXSW18
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Amy E. Pascal retweeted
Britton Upham@txupham12 Mar 2018
"LEGO's Rebrickulous is a YouTube channel devoted to having fun with the product; crazy antics that put the bricks to new use." -@pascalpascal (#LEGO) #SXSW
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Amy E. Pascal retweeted
Pressboard@Pressboard26 Sep 2017
Glad to be spending the day at Brand Innovators State of Modern Marketing conference! Thanks for sharing insights @pascalpascal #bisummit
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What entertains & delights kids today? @LEGO_Group's @pascalpascal drops the facts with @iCrossing's @MaMuToo! #BISummit
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Amy E. Pascal retweeted
Variety
@Variety5 Feb 2017
REVIEW: 'The Lego Batman Movie' bit.ly/2l3C26O
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How to Make Sure Your Branded Content Isn't Really Just an Ad adweek.com/news/advertising-…
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Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment adweek.com/news/advertising-…

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on...

adweek.com
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The importance of "culture" The One Question You Should Ask About Every New Job - NYTimes.com" mobile.nytimes.com/2015/12/2…
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inc.com/bill-murphy-jr/7-thi…

Want to Raise a Trail-Blazing Daughter? Justice Ruth Bader Ginsburg Says Do These 7 Things

The late U.S. Supreme Court Justice Ruth Bader Ginsburg has a few words of advice for you.

inc.com
We need to do better for our girls. Mom Writes Open Letter To Girls' Life Magazine scarymommy.com/mom-writes-op…

Mom Slams Magazine For Failing Our Girls In Epic Open Letter

Mom compares a boys' magazine to Girls' Life Magazine, and rants about everything that's wrong with media messages to our girls.

scarymommy.com
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When it comes to product strategy, less is more @mikaelcho inc.com/mikael-cho/how-steve… via @Inc

How Steve Jobs Saved Nike (and Apple) With 1 Simple Piece of Advice

Why going after every opportunity can kill your business.

inc.com
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Well done to my hubby @ActualJoePascal for supporting free speech and open dialogue on @FoxNews #sportcourt
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Happy 19th bday Malala! You are a true inspiration in your support of education for all girls #MalalaDay @MalalaFund
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Campaigns Are Dead. Modern Marketing Is a Data Exchange adage.com/article/digitalnex…

Campaigns Are Dead. Modern Marketing Is a Data Exchange

Consumers and marketers want the same thing -- information, writes Jeff Rosenblum. Here are four benefits from this new mindset.

adage.com
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"Creativity is hard to nurture but easy to thwart. Kids need the freedom to explore, invent, tinker, and create" goop.com/being-an-original-t…
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