Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies.

Boulder
Joined July 2009
The wait is over! Part 3 of our 3-part series on voice search is here! In the final installment of our series we look at informational search queries, and how the leading voice platforms from #GoogleHome, #AmazonAlexa and #AppleSiri are sourcing results: ow.ly/Vlus30nfIRh
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On the heels of high profile breeches and missteps in 2018, privacy remains a crucial issue for marketers in 2019. We offer some best practices for balancing marketing effectiveness with personal privacy: ow.ly/EAAN30ndLDG #dataprotection #dataprivacy #startwinningdigital
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Enjoying some quality team bonding The Path way! Sko Avs! #coloradoavalanche @ColoradoAvala16
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If you’re a healthcare marketer you know the importance of your local business listings. Here are essential tips for maximizing your Google My Business profiles for both users and search engines. ow.ly/p8jZ30mLbzC #startwinningdigital #digitalmarketing
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Pay per click (PPC) marketing is a primary tool in the franchise marketing toolkit. But keys to success go beyond keywords, bids and ad text. Learn 5 hidden factors that could be negatively influencing PPC results for franchises. ow.ly/QMBc30mf9So #franchisemarketing
Is 'Buy Birkenstocks, DSW’ a branded keyword for @dsw_us ? Is "Rocket Mortgage” a branded query for @QuickenLoans ? Why should you care? These questions are tackled in our latest blog post: ow.ly/Mety30m5B9l #startwinningdigital #digitalmarketing
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Meet The Team! Carrie Kleist - Digital Project Manager Out of office hobbies: Hiking, travel, being an auntie 3 emojis to describe Carrie: 😋🍻🐴 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
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As more people cut the cord, what does it mean for your brand? ow.ly/JKbk30lTmUf #cutthecord #digitalmarketing
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Meet The Team! Luke Eisenhauer - Strategic Consultant Lucian is a proud dad, upright bassist, soccer player and gets outside every chance he can. 3 emojis to describe Luke: 🌳🥘🎸 . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Savana Kokora Digital Marketing Intern Grew up on Kauai, loves grocery shopping and yoga 3 Emojis To Describe Savana: 🌴🍉🧘‍♀️ . . . . . #startwinningdigital #agencylife #boulder #digitalmarketing
Download our latest #FranchiseMarketing guide to learn how #franchise companies can leverage a national marketing fund to increase revenues, royalties, profitability and shareholder value. bit.ly/2CFb5Ds
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Meet The Team! Sean Miller - Digital Marketing Intern Boulder native who's always saving up for the next trip or searching out the next adventure. 3 Emojis To Describe Sean: 😎⛰✈️ #startwinningdigital #agencylife #boulder #digitalmarketing
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Meet The Team! Eric Tyler - Digital Marketing Intern Soccer, snowboarding, and the pursuit of happiness are what he considers to be some of the best parts of life. 3 Emojis To Describe Eric:🏂🤘🃏 #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Erin Varcoe - Digital Project Manager You can usually catch me at a local yoga studio after work or combining two of my favorite things - brewery yoga 3 Emojis To Describe Erin:🛫🧘‍♂️🍻 #startwinningdigital #agencylife #boulder #digitalmarketing
Meet The Team! Sushant Gurung - Digital Marketing Intern Has a passion for the outdoors, good music and good company. 3 Emojis To Describe Sushant: 🏞🕺🏽🎶 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing
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Digital Marketing, Millennials, and Your Brand: ow.ly/f4zv30luLXK When compared to earlier and later generations, reaching Millennials through digital marketing is an entirely different ballgame. Read more on the strategy needed to market to millennials.
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Meet The Team! Louie Beaupre - Franchise Strategic Consultant Has 10 brothers & sisters 3 Emojis To Describe Louie: ‍‍‍🦌🏔👨‍👩‍👧‍👦 #startwinningdigital #agencylife #boulder #colorado #digitalmarketing
Digital Marketing, Millennials, and Your Brand. Learn more: ow.ly/fwMc30luL6k Millennials are inherently skeptical, and they instinctively know when a brand or business is acting authentically. Being ‘digitally authentic’ is one way to win these consumers over.
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