Farmers- Trump’s first term is actually a pretty clear example: his 2018 trade war triggered retaliatory tariffs that hammered US agricultural exports. USDA estimated farmers lost about $13.2 BILLION a year, and Trump then had to give them $23 BILLION in taxpayer-funded trade aid in 2018–19. You can argue the trade war was worth it long-term, but farmers absolutely paid a price for it.
The most powerful AI model Anthropic ever built won't be released to the public.
Claude Mythos exists. 50 orgs get access. Codename: Project Glasswing.
The AI race now has a tier most companies aren't even invited to see.
What does it mean for your brand when the best tools are permanently behind closed doors?
35% of HIGH INCOME households are now "value seekers."
Comfort, nostalgia, and trusted brands are winning in 2026.
All those challenger brand budgets spent on disruption narratives? That's a hard conversation to have with a client right now.
Is "be the brand they grew up with" the most powerful brief in marketing today?
Anthropic just passed OpenAI in revenue.
$30B annualized run rate. OpenAI at $25B.
The quiet, enterprise-first play just beat the consumer hype machine.
This isn't just an AI story — it's a brand positioning case study.
"Boring B2B with real trust" beat "moonshot consumer with viral noise."
What does that tell you about your next go-to-market strategy?
The FMCG brand loyalty era is officially over.
47% of global consumers — including 35% of HIGH-income households — are now "value seekers."
Sacrificing convenience for deals. Choosing private labels over brands they grew up with.
The question isn't how to build loyalty anymore.
It's how to earn relevance in a basket that's being ruthlessly optimized.
What's your brand doing differently than two years ago?
AEO is quietly replacing SEO as the game that matters.
Google AI Overviews now trigger on 16% of all queries — and climbing.
Ranking #1 means nothing if an AI summary answers the question above you.
The new question isn't "Can people find you?" It's "Does AI cite you?"
Are you optimizing for answers or just rankings?
OpenAI is projecting $100 billion in ad revenue by 2030.
Every major tech company eventually becomes an ad company.
Google did it. Meta did it. Now the AI "revolution" is following the exact same playbook.
When AI is buying AND selling to itself, do marketers become the product?
