ALT A photo of Floeter's PaperWave box and air cushioning, made from recycled paper. The box and the cushioning are both brown paper, shown on a white table. The lid of the box is open to show the cushioning, which says 'THANK YOU' on it in bold black lettering.

ALT A photograph of a slab of beef mince meat in flexible plastic packaging. The pack has been slightly inflated with air and features a blue sticker on the front reading 'same quality, less plastic' in white text. On the right hand side of the pack is a label, the background of which is a close-up photograph of a bowl of spaghetti Bolegnese. Atop it is a white box, inside white is a black Tesco logo and the words 'British lean beef steak mince 5% fat' in black text. Beneath it, the pack reads 'from trusted farms; leaner selected cuts, finely ground for tenderness'.