Coldplay's Chris Martin breathes better than you do! "I've worked with singers. And if they have their mouths open during sleep, it's trauma to the upper airways, which house the vocal cords." Read the article here: thetimes.co.uk/article/chris… #oxygenadvantage #thetimes #chrismartin

Another massive achievement! Thank you to The Athletic for interviewing Patrick on why all these top athletes are taping their mouths in training! Here is the link: theathletic.com/4844743/2023… #oxygenadvantage #erlinghaaland #igaswiatek #nasalbreathing #mouthtaping #mustread

Great to have Patrick McKeown and The Oxygen Advantage mentioned in @washingtonpost this weekend. More athletes are using this technique to increase their performance in their field. From Tennis to UFC: nasal breathing and mouth-taping to improve athletic performance!

By bringing attention to your breathing many times during the day, you will get a much greater insight into your breathing than if you set aside time for breathing exercises. Instead of expecting a cure-all practise, you'll give your brain many breaks to help you get refocused.

Bring breath awareness into your everyday life. As you walk to the shops or to work, in a meeting, at your desk. Even during conversation, you can listen with 80% of your attention and keep 20% of your attention on your breath. #oxygenadvantage

One thing we can easily miss is that breath awareness is not limited to formal practise. You don't have to be sitting on a yoga mat or doing breathing exercises to notice how you breathe. It's actually better to bring your attention to your breath many times each day.

We are delighted to announce that Patrick's book, Atomic Focus is now available in Italian. Available here: omedizioni.it/atomic-focus.h… #oxygenadvantage

Say "YES" to NO (Nitric Oxide) Breathing through your nose draws in NO into your lungs. NO is released in the sinuses around your nasal cavity. It helps keep the blood vessels open, which means more blood can get to the organs, muscles, and brain. #oxygenadvantage

Mouth breathing is a bad habit. Unless you replace your bad breathing habits with healthy nose breathing, you are standing in the way of your own potential. So... are you ready to succeed? #oxygenadvantage

When it comes to running, nose breathing optimizes blood flow and oxygen delivery to your working muscles. It protects the airways from drying and cooling. And it helps engage the diaphragm for optimal movement. #oxygenadvantage

Want to feel calm but focused? Try this Box Breathing exercise. Practise this exercise breathing softly in and out through your nose. - Inhale for 4 secs - Hold your breath for 4 secs - Exhale for 4 secs - Hold your breath for 4 secs - Repeat for 2-4 mins

Breathing exercises and body/mind awareness are helpful for stress management on a day-to-day basis. They're ideal for dealing with exercise performance, stage fright, and the pressure involved with competitive professions. #oxygenadvantage