Don't call it a comeback. Or do.
We're so back. Burnout to Breakthrough Ep 01 by @outwaysocks is live.
I’d love to hear your thoughts and what you’d like to see more of as the series evolves.
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Advice is cheap.
But if I had to offer one thing, it’s you can do it.
Business is permissionless. You don’t need approval and you can just start.
You don’t need all the answers. You can figure it out along the way.
When I started @outwaysocks, I had no clue what I was doing. I just showed up and worked hard.
Now nearly a decade later, we’re still here.
Ask yourself: what if it all works out?
You can do it.
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The @outwaysocks Black Friday Sale is live! 🚀
Up to 60% off sitewide. Don't miss out. 🧦
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Something cooking 🔥
@outwaysocks X @HavenAthletic
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Outway the Odds embodies a belief we've long held at our core.
That success is the result of an individual's ability to persevere and remain resilient in the face of adversity.
Choosing @NateGraywolf to help kick off this series was a natural decision. His journey mirrors @outwaysocks' ethos.
Behind every podium and achievement lies relentless hard work with setbacks and challenges.
Through this series, we aim to illuminate the often unseen journey as a reminder that in the pursuit of greatness, no one is alone in their struggles.
In every stride, a story of resilience. Beyond every finish line, a journey of perseverance. Here, dreams and ambitions thrive, fuelled by the unyielding spirit of those who dare to redefine their limits. Because in the heart of an athlete, every setback is a setup for an extraordinary comeback.
OUTWAY THE ODDS | @NateGraywolf
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The @outwaysocks pop-up store is open! 🎉 🧦
If you’re in Victoria, BC, stop by the Uptown Centre and say hello 👋
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I never thought I’d say this but..
I’ve been wearing the Flagship Ankle socks from @outwaysocks
And I’m unashamed to admit but they make my feet look good 👍🏼
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My husband is off to the gym with his brand new @outwaysocks .🏃♂️
This company is based in Victoria. Do not underestimate how happy my husband was that these were delivered today.
PS. #Pharmacists and #healthcare professionals- they have compression socks now too!🔥
@robbfraser
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Replying to @outwaysocks
@outwaysocks all the way! Though personally I like the thicker ones I know lots of fans of the thing printed...
I'm a bit of a sock guy 🧦
Earlier this year, the only socks I owned were kirkland ankle socks with one pair of crew polo socks I always looked forward to wearing.
Then I realized I can actually just buy new socks. I tossed all the ankle socks and set out on a mission to find the most comfortable non-athletic sock for daily wear.
I've tried a ton of socks - the best of the best. We're talking Lulu, we're talking New Balance, Smartwool, Nike, Outway, Stance, Champion.
New Balance are nice but I'm skeptical how long they'll last. Smartwool is great for breathability. But my overall favorite so far is Lululemon daily stride.
Any other brands I should try?
In every stride, a story of resilience. Beyond every finish line, a journey of perseverance. Here, dreams and ambitions thrive, fueled by the unyielding spirit of those who dare to redefine their limits. Because in the heart of an athlete, every setback is a setup for an extraordinary comeback.
OUTWAY THE ODDS | @NateGraywolf
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Introducing all-day performance neckwear by @outwaysocks 🔥
Everything you know and love about our socks, now for your neck and head 🫡
Check out the full line up, link in first comment 👇
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Love stumbling across wonderful custom socks by @outwaysocks
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Ad creative mockup for @outwaysocks
→ Desire: to look and feel better (social)
→ Mechanism: increase performance in the gym
→ Ad type: feature point-outs + social proof
Cc: @robbfraser
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I’ve heard these are the most important socks in the world 🌎
Let’s find out 👇🏼
🧦 @robbfraser / @tayfrays
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Episode 2 of building the @outwaysocks pop-up store.
Opening this Friday in Victoria, BC 🫡🧦
It's been years since we built a store, but we're back!
We're opening that @outwaysocks pop-up opens Dec 15-31 in Victoria BC.
If you're around, come say hi 🧦




















