All about startup communications 🗣
Joined January 2009
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If you add up the FIFA rankings of opponents for all teams that reached the knockout stage, #caboverde had the toughest schedule of any team. And they never lost in regulation time
And if you then subtract the teams own FIFA ranking, #caboverde has a net score of 6–and the next lowest team (#norway) has a score of 53. #caboverde is legendary! Impressive, right @JeremySchaap ?
Stop Wasting Away in Startupville. Channel your inner Jimmy Buffett. Read now. open.substack.com/pub/ottopo…
Taglines grab audiences attention. It can make them laugh, feel inspired, it can make them want something.
It’s like a good story.
What is your tagline?
#buildinpublic
Executing is only as important as your marketing. People need to know what and why you are building!
What is content you think is currently missing on X/Twitter?
I see a lot on personal brands, some marketing, coding, etc.
But I feel like there is so much overlapping content and not a lot on more niche topics.
#buildinpublic
Are you raising or bootstrapping?
I want to see where the majority are right now. Think it could be an interesting comparison.
#buildinpublic
Be as clear as you can about what you do, what you stand for, and which market you’re trying to reach.
Really try to nail that down.
If you can’t explain what you do in two sentences, then it will be hard to succeed with paid marketing.
#buildinpublic
No matter how much you work on your marketing strategy, it is better than nothing.
Marketing Everyday > Marketing 3 times a week
Marketing 3 times a week > Marketing 1 a week
Marketing 1 a week > Nothing
Marketing is…
Telling a story,
Inspiring,
Creating Value
& so much more.
It is important for your success.
Building a marketing strategy should be fun.
It should be built on the reason you were inspired.
What inspired you?
#buildinpublic
Do you think you have a great website? Or maybe a great marketing message for your startup?
I dare you to put it to the test!
The @ottoawards open up in 26 days!!
Who gives great marketing advice for founders?
I want to connect with others who are focused on marketing, branding, etc.
#buildinpublic
So what makes an @ottoawards finalist?
Companies can apply using any kind of messaging. Whatever the format, Judges are looking for something that makes a powerful impact with the intended audience.
Check it out 👇
linkedin.com/feed/update/urn…
