🌲 ADHD kid from the woods of Maine. šŸ‡ŗšŸ‡ø Founder / CEO @originusa šŸ’Ŗ Founder / Managing Partner @jockofuel šŸ„‹ 3° BJJ BB + INFJ + ADHD = SUPERPOWER

Joined January 2021
Facts are facts. That’s what I’m spitting. @ORIGINBJJ
8
5
29
2,023
Pete Roberts retweeted
Only 50 slots left! Come join us for the best week of Jiu-Jitsu out of the whole year! @originpete @jockowillink
4
5
4
52
77,325
Pete Roberts retweeted
USA gear, actually made herešŸ‡ŗšŸ‡ø New 250th Collection shirts just droppedā­ļø originusa.com/collections/25…
1
2
19
1,570
I built my first factory with a chainsaw in the woods of Maine. Today Origin and Jocko Fuel do over $250M a year, 100% made in America. Bootstrapped. No business degree. Just a college dropout from Maine who refused to quit. We now run three factories, employ hundreds of people, and build apparel, footwear and supplements on a fully American supply chain. I get a lot of DMs from founders on bootstrapping and brand building.Ā  So I’m opening a few 1:1 calls on @Intro to help. What I can help with: āœ”ļø Bootstrapping and scaling without VC āœ”ļø Building a brand, not a commodity āœ”ļø DTC and e-commerce growth āœ”ļø Getting through the $5-50M grind āœ”ļø Grit when it stops being fun I’m offering 50% off calls through June 30. Comment ā€œInterestedā€ and the @Intro team will DM you a link to book.
39
3
2
78
32,053
Pete Roberts retweeted
"I want to wear Origin American Made clothes to the office. When are we getting office attire?!" Part 1 : VRSA Chino (just launched today) Part 2 : CORE Polo (coming in July)
8
5
85
5,366
Pete Roberts retweeted
Unboxing the Lincoln Boot. Made in Maine. Built for life. Launching next week.
13
11
2
176
6,368
Pete Roberts retweeted
This is a project we’ve been building in the background. A recovery slide made for training days and post Jiu-Jitsu rolls. Open-toe. Contoured. Cushioned. Designed to reduce foot strain, improve circulation, and help your body recover faster after hard rounds, hard lifts, and long days. Built with full-length EVA for real support. Made to relieve fatigue, pain, and plantar stress. Made to be worn after the work is done. 100% EVA. 100% Made in America. The best part. The footbed is tatami texture. Do you wear recovery slides now? Give us your thoughts.
26
8
148
6,755
Pete Roberts retweeted
We need your help!!! Origin sneakers are coming in 2026. Made 100% in America. Which color ways do you want to see? @jockowillink @originpete
186
35
3
518
93,455
Yesterday I met a man named Mac. For thirty years he’s been rescuing the machines that built America. The ones that spun and wove and knit when water turned wheels and steam drove iron. Some are the last of their kind. Priceless. They wove wool for the Civil War. Denim for the Gold Rush. Cloth for workers. And for warfighters. This is his life’s work. And he carries it alone. The federal government hasn’t stepped in. North Carolina hasn’t stepped in. His dream is simple. A textile museum in North Carolina. So future generations can see what built this country with their own eyes. The project is bigger than one man. But one man is still carrying it. He needs help. Tag someone who can move weight. Tag someone who can light a fire. @ORIGINBJJ @jockowillink
6
15
126
5,122
Pete Roberts retweeted
Our North Carolina facility is home to THE LAST at-scale denim wash house in America. It was nearly lost forever. Another casualty of an industry that shipped everything overseas. We bought it, rebuilt it, and invested millions to bring it back to life. Today, every pair of Origin jeans moves through this building. These aren’t just jeans. They’re a symbol of resilience, rebirth, and freedom. Proof that American manufacturing still has a future.
84
392
22
3,028
73,447
Pete Roberts retweeted
Hartland is a story like so many factory towns in America where corporate greed, or public policy has stripped the community of purpose. We are holding the line and pushing forward.
6
33
218
8,661
Pete Roberts retweeted
Maine-based company says it’s being inundated with calls after shackled Maduro pictured wearing its blue hoodie trib.al/GjJBvbo
19
18
8
181
169,039
Pete Roberts retweeted
Here's why Maduro is wearing our hoodie. @originpete @jockowillink
396
1,447
231
6,625
507,970
I built two brands from the woods of Maine to $200M+ in revenue. Turned down books, speeches, and podcasts. Now I’m finally talking. Business, grit, ADHD, capitalism, leadership, Jiu-Jitsu. šŸ“ŗ YouTube.com/PeteRoberts #Philotimo #Entrepreneurship
4
2
60
3,312
1st annual #turkey2000 2.5 hrs over-performed and got 2,300 calories. ROW | RIDE | STEEL | STEAM | SNOW powered by @jockofuel NO EXCUSES… and @originusa BUILT TO BELIEVE. The Wave of Freedom.
2
12
Thanks for having me on again @jockowillink good times reminiscing, great laughs as always. I’ll take the stirling engine over the lawnmower engine. Jocko Podcast #297, get some!
2
1
23
Our media dept wrote, shot and edited this. Came out good. @jockowillink @ORIGINBJJ
1
1
28