B2B SaaS writing @beomniscient_ • Freelance writing on marketing + martech for @wordstream @zapier @localiq @gathercontent etc. • Tweets: content + freelancing

Earth
Joined November 2020
After a much-needed break, I’m back and I have things to say 🗣 And, as promised, I have some special content coming via my new newsletter. I’ll be sharing stuff you won’t find on my Twitter or LinkedIn. And answering your questions about content, copy, and freelancing.
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I was also affected by the recession and lost one of my major clients to it. So I’m officially open to new clients for Q2 and Q3. I'm Aanchal Parmar, a freelance writer who specializes in creating content for B2B SaaS brands.
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Nothing like the pain of getting a flawless quote submission for your blog post but it’s from a competitor 😭
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I'm not saying you shouldn't use ChatGPT, I'm just asking that you use it as a copilot, not autopilot.
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We should think less about how to use AI to automate creativity and start thinking more about how to use AI to foster it in ourselves and others.
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The biggest danger with the AI tool craze is people outsourcing their thinking to these tools. That's how you create 10x copycat content with zero differentiation. It is far better to use these tools to enhance and amplify your processes. Subtle but important difference.
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You're setting your content team up for failure 🤦🏾‍♀️ ...if you don't make clear distinctions between personas, use cases, and core selling points. Mini-thread 👇🏾
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1) It makes (unnecessary) research work for your content team, whether they're in-house or an external partner. 2. You'll likely waste time on heavy editing or redirecting content producers. 3. The chances of misalignment that causes confusion and stunts results are higher.
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In summary, stop shooting yourself in the foot. You have the information. If you haven't already, share it with your content team.
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You can do better than a swipe file of content you like. Build a content library complete with: ✅ Content you disagree with ✅ Recent research and resources ✅ Your event and course notes It's ALL helpful for writing well and efficiently.
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Did you choose content marketing or did content marketing choose you? Seems like so many people just stumble into it (me included). How did you get started?
21%I chose marketing
79%Marketing chose me
19 votes • Final results
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Did you choose content marketing or did content marketing choose you? Seems like so many people just stumble into it (me included). How did you get started?
21%I chose marketing
79%Marketing chose me
19 votes • Final results
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Thanks Nia @optimized3x for including my insights on choosing #contentcreation platforms in your great @gathercontent blog Great recaps on @heyjasperai @Clearscope @Cerosdotcom @buzzsumo @Grammarly @semrush @canva ! hubs.li/Q01Bcky60 #content #contentmarketing
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AVAILABILITY UPDATE — I have free spots in my calendar to take on two new clients. My expertise includes long-form blogs, ebooks, guides, and email copywriting Would love to work with clients in the marketing, productivity, or mental health niche. RT! Need that bread!
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If you want your business to thrive long-term, customer relationships are key. Why? Follow along as @optimized3x covers 3 major benefits of prioritizing customer relationships and retention PLUS 9 ways you can do so. lttr.ai/7meY #Marketing #Business
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Too much content to produce, too little time ⏰ Been there? It’s a common problem. But it doesn’t have to be *your* problem. Check out 16 of my best tips for writing faster👇🏾 Bonus points for sharing your top tip in the comments!
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This 💯 People have so much to say about AI content being mediocre. The unedited stuff often is. No argument there. But you don’t realize how much partial-AI content you’re reading. The good stuff is undetectable. And effective. And written in less time.
I used AI to help me write an article. In 1 month, it ranked for 47 keywords (many on pages 1 and 2), and got tons of organic social shares. No one suspected a thing. That's because AI didn't do the work—I did. I interviewed. I researched. It's an assistant, you're the expert.
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Join our workshop next Tuesday where @ariellekimbar will be teaching us all about effective content calendars. She’ll walk through live examples with audience participation. Register free: beomniscient.com/office-hour…
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