Expert tools made accessible. Transform user research into business success with AI-powered insights. Trusted by Fortune 500 companies.

Wellington, New Zealand
Joined February 2009
Pioneering UX research since day one. Now, we're breaking silos and bringing powerful insights to every team. Discover how we're transforming cross-functional collaboration: optimalworkshop.com/ #ResearchDemocratization
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We're live! Our UX expert panel webinar is starting now. Featuring leaders from Meta, Xero, and Designlab Hurry and join us on Zoom: hubs.la/Q02S3-Th0
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Today's the day! Get all the highlights from our eye-opening white paper, with our amazing speakers: ๐ŸŒŸ Eniola Abioye - Meta ๐ŸŒŸ Philip Cockrell - Xero ๐ŸŒŸ Rafael Madrid - Designlab ๐Ÿ•’ 8am / 12pm ๐Ÿ–ฅ๏ธ Zoom Registration: hubs.la/Q02S3mGr0
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24 hours to go! ๐Ÿš€ Join UX leaders from Meta, Xero, and Designlab for game-changing insights from our groundbreaking white paper. ๐Ÿ—“๏ธ Tomorrow: Oct 11 NZT 8am / Oct 10 PDT 12pm ๐Ÿ–ฅ๏ธ Zoom Register now: hubs.la/Q02S3GpW0 #UXWebinar #UX #ValueofUX
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Did you miss our live training on the Power of the Prototyping tool? No worries: here's the recording: hubs.la/Q02S50Gz0
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๐Ÿš€ Unlock Enterprise IA secrets with Sarah Barrett, Microsoft IA Director! Join our webinar: 'The 'How' of Enterprise Information Architecture' ๐Ÿ“… Oct 10, 8AM / Oct 9, 1PM Register: hubs.la/Q02RMQsR0 #EnterpriseIA #UXStrategy
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Join Product Lead Ella Fielding and Head of Product Marketing Sarah Flutey for an in-depth exploration of our new game-changing addition to your design toolkit - Prototype testing ๐Ÿš€ When: 2 October (UK and USA) or 3 October 2024 (AU and NZ) Register: hubs.la/Q02RMN4f0
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๐ŸŽฏ Tailoring UXR insights for maximum impact: - Executives: Business outcomes - Product: Actionable roadmaps - Design: Detailed feedback - Dev: Prioritized recs - Marketing: User perceptions Learn to speak every team's language: bit.ly/3MEVBQI
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๐Ÿ“… Mark your calendars! Join us on Sept 19th, 8 AM NZ / Sept 18th, 1 PM PST for an insightful talk on "The Value of Qualitative Research for Business Stakeholders" ๐Ÿง ๐Ÿ’ผ bit.ly/4cX3XOj
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๐ŸŒŸ Democratizing UX Research: Empowering teams, accelerating insights! - Increase research velocity - Gain diverse perspectives - Foster user-centric culture - Optimize resources Learn how to transform your UXR practice: bit.ly/3XBCc9V
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๐Ÿ’ก UX research: Your early warning system in product development ๐Ÿšซ Prevent issues before they become costly problems โœ… Validate concepts ๐Ÿ” Identify pain points ๐Ÿš€ Uncover opportunities Learn how to measure UXR's impact: bit.ly/3AW7xLg #UXR #RiskMitigation
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๐Ÿš€ UX research: Your risk mitigation superhero in product development! ๐Ÿ’ก Identify issues early ๐Ÿ’ฐ Save on costly redesigns ๐Ÿ“ˆ Boost user satisfaction Learn how to quantify UXR's preventive value. Read our latest blog: bit.ly/3AW7xLg #UXR #ProductDevelopment
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UX is dead. Long live UX. โšฐ๏ธ ๐Ÿ‘‘ bit.ly/4g3zr8c
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๐Ÿ”ฅ UX researchers, get ready! A report that could change how you work is on its way. What could it be? #UXResearch #StayTuned
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