This will be a bigger battle than anyone anticipates. It is only a matter of time before there is an Apple and Google version of Muse and possibly TikTok, in addition to the frontier LLM agents. Maybe a commerce agent from Amazon. Every app that is a services, marketplace or commerce app will need to existentially decide to open APIs for consumer agents to interact. Smaller players have no choice. Ad revenues are more than transaction fees, either the consumer benefits or distribution aggregators will demand a higher transaction fare. I know I don't want an agent for each app. I would like my agent to be able to do tasks I require. We can already see consumers getting trained on that behavior by the frontier labs. Those with network moats - restaurants, groceries, drivers might be able to withstand for a while, over time convenience and end user experience will win and they will have to align. Content moats (protected by copyright) could decide to allow agents or chose to hold on to the consumer interaction. I suspect other than the feeling of a lack of control, it won't change their economics. Commoditized back ends will need to worry, insurance, tickets, hotels, services - if they don't adapt new players will.

Introducing WebMCP + agent-browser The web is becoming agent-native 𝚊𝚐𝚎𝚗𝚝-𝚋𝚛𝚘𝚠𝚜𝚎𝚛 𝚠𝚎𝚋𝚖𝚌𝚙 <𝚕𝚒𝚜𝚝|𝚒𝚗𝚟𝚘𝚔𝚎> → Discover & call tools → For missing tools, falls back to browser automation

Agents should use tools that excel at what’s important for an AI model. Kitesurf is Cloudflare’s new stateless, highly scalable, and cost-effective web browser that runs entirely on top of Workers and was designed specifically for the Agentic Cloud. cfl.re/4fJnGGc #AgentsWeek