
ALT Digital Square and The Rockefeller Foundation launched the Digital tools for impactful Results to Improve Vaccine Equity (DRIVE Demand) project in June 2022, with the ultimate goal to increase vaccine demand and acceptance rates in five countries. By driving demand for COVID-19 vaccination awareness, acceptance, and activation, the project aims to increase overall vaccine uptake while strengthening broader routine immunization programs for long-term sustainability. DRIVE Demand is guided by The Rockefeller Foundation’s Global Vaccine Initiative’s approach to supporting iterative, country-driven efforts to increase demand for vaccination. This approach simultaneously addresses barriers to vaccination—such as access, trust, and information—that have been consistently underestimated and misunderstood, while leveraging digital and data tools to drive more effective and proactive vaccine interventions.








































