Apparel business is not very lucrative and it’s also a lot of time and effort, but emails like this make it very rewarding. Very excited for what’s ahead in 2027.

Sub 60 degrees in Dallas calls for cashmere. Outerwear starting to roll out in the southern clubs

We are very excited for our first large scale retail partnership. If you are in the area, you can go check out the fabric and fit to get the perfect piece for you. Minnetonka, MN • St. Louis, MO • Des Moines, IA • Edina, MN • Minneapolis, MN • Madison, WI • Woodbury, MN

“Is this heaven? No, it’s Iowa.” A farm-to-fairway collection would go pretty well here 👀

Merino pieces and pants/shorts have a been a huge hit. Fabric on both is next level. Size down in the pants and shorts if you want a slimmer fit. Can’t wait to get more colors. Thank you all for the support!

Yes, Olydoe polo can be paired with Lucchese boots Also, golf in Marfa, Texas is about as wild you would expect

Good work from B Draddy putting the guys in cotton today. Not a coincidence they played the best when they were in natural fibers.

It’s always a great day to be an Iowa Hawkeye.

We might be Dallas-based, but we got our start in Chicago and it’s our favorite city in the world. Hope everyone enjoys Medinah this weekend and those in attendance can also experience what makes Chicago so great.

It’s about vest season - Olydoe - $185. 100% Merino Wool. Antique silver zippers. The Other Guys - $175. 100% Polyester. Plastic zippers. Choose wisely.

The only thing better than a club order is a quick reorder. Items are moving quickly out in Jackson Hole.

With the weather starting to turn, don’t be caught wearing a polyester quarter-zip to the office this fall. Dress for the job you want, not the job you have. 100% Australian Merino Wool will do wonders for you come review season.

Seeing Olydoe in the wild for first time. His Fiancé said, “It’s the nicest polo I’ve seen him wear.” Yes it was awkward to ask for a picture but had to.

We are very excited about our Walker pants and shorts. We have options with and without pleats. The fabric is a blend of Cotton, Tencel and Linen. Lightweight and breathable and the Linen and Tencel gives it structure and great texture. There is only 14% Linen so wrinkling isn’t an issue. Fit - we have made these to have more room in the leg and then slight taper to the ankle. Not baggy, not skinny, just right in the middle. Classic. Production is complete but we are waiting on them to arrive. We are pre-selling them now with to shipping est Mid-October. Golf bottoms needed a new addition, and we think these are a great start. We appreciate all feedback and if there is any sizing issues, we will refund immediately. Thank you!

Our FW26 collection is now live. Each piece starts with natural fibers and then is designed for performance, durability and timeless style. Can wear everything to golf, but also more than appropriate for the office or dinner. There’s something for everyone — cashmere sweaters, pleated bottoms, Merino & Tencel hoodies and polos, 100% Merino outerwear and more. We appreciate all the support.

FW26 Farm to Fairway Collection releasing Sept 15 Sneak peek at some new fabrics that will be included -Fully fashioned Italian-made sweater in 100% cashmere -Pleated and non-pleated shorts and pants in a cotton-linen blend -Q-Zip and Vest in Merino wool -Hoodie, SS and LS polo in our special Merino Aire fabric The feedback with our retail partners has been tremendous and excited to release them online soon. All perform on the golf course, but don’t look like golf apparel off the course.