Want to up your analytics game, but not sure where to start? Check out the methodical approach & tips of Lifely, our trusted partner.👇lifely.nl/en/solutions/advan…

New Release: Amazon Athena modeling support. A new step in our mission to enable reusable data models to run across data stores. Read more in our blog post: objectiv.io/blog/release-ama…

New Release: Central Validation service & schema to enforce the open analytics taxonomy. Read more on our blog: objectiv.io/blog/release-cen…

New Release: See the performance of each of your product funnels in one quick overview, with the new model hub operation ‘funnel_conversion’. Read more on our blog: objectiv.io/blog/release-see…

New Release: Objectiv Cloud - run Objectiv at scale without worrying about the Ops part, and remain in full control over your models and data. Read more in our blog post: objectiv.io/blog/release-obj…

New Release: Anonymous Tracking - collect privacy-friendly anonymized user behavior data, without any cookies. Read more in our blog post: objectiv.io/blog/release-ano…

New Release: Objectiv Up - Self-host powerful product analytics for data teams in under 5 minutes. Pre-built models that run in your notebook, full data control, 100% free and open-source. Read more in our blog post: objectiv.io/blog/release-obj…

New Release: Find out what makes users drop off in your product. Now you can use the open model hub to find features/locations that drive users to drop off, for any subset of your product. Read more in our blog post: objectiv.io/blog/release-fin…

New Release: Build tracked React apps with minimal effort. Instrument your full Components library just once, and reuse them anywhere in your application with full analytics tracking support. Read more in our blog post: objectiv.io/blog/release-add….

One of the perks of building our full-remote team; we meet each quarter for an offsite in a cool European city. This time, Berlin! We're hiring across engineering, data & marketing very soon. Stay tuned!

Release: Run Objectiv in a Snowplow pipeline. This release fits data captured by both Objectiv and Snowplow into the same schema, allowing anyone to run Objectiv in an (existing) Snowplow pipeline. Read more in our blog: objectiv.io/blog/release-run…

Want to find the most impactful paths in your user journeys? Check out our featured post on @kdnuggets 👇 kdnuggets.com/2022/09/object…

New release: Quickly build BI dashboards with common product & marketing analytics metrics, using our pre-built data models. Read more on our blog: objectiv.io/blog/release-rel…

New release: a Marketing Analytics notebook to analyze what really drives your product goals. Deep-dive into user journeys that drive conversion or drop-off, all split by marketing source/campaign/creative. Read our blog post: objectiv.io/blog/release-not…

New release of the React Tracking SDK: track all fields in forms, and use Hooks with a predefined setup. Read more in our blog post: objectiv.io/blog/release-rea…

New release: Take the new Funnel Discovery model from the open model hub, and uncover which paths in the user journey impact your product goals. objectiv.io/blog/release-new…

We wrote an article on @kdnuggets about how we're developing a Hugging Face for customer data modeling as a community. Read it here: kdnuggets.com/2022/08/object…

New release: Objectiv now supports Deepnote. We’ve been fans of Deepnote for a while, and have been using it internally to collaborate on notebooks. We’re happy to announce Objectiv now has built-in support, so you can do the same. objectiv.io/blog/release-obj…

An important step in our mission to enable data models to run across data stores, so data teams can take pre-built models or build & reuse their own. Announcing the release of Google BigQuery support for storage and modeling with Objectiv! objectiv.io/blog/release-goo…