News, info, and ideas from NYU's School of Professional Studies' department of Integrated Marketing and Communications, in the Division of Programs in Business.
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Joined November 2009
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Congratulations to @nyuspsimc adjunct assistant professor Dina Shapiro on the release of her new book "Change Management for Marketers: Internal Transformations Made Easy." The book aims to help readers to understand change management specific to marketing transformations.
"Integrated Marketing offered me an opportunity to learn, & [form] a connection between film, marketing and journalism." - Vanshika Chaturvedi, an @nyuspsimc alum.
Learn more about our degrees, & sign up for an upcoming virtual info session: sps.nyu.edu/homepage/academi…
"NYU has always been a dream. I still remember seeing the acceptance letter & saying I can't believe this." - Ekta, current Master's in Integrated Marketing student.
Learn more about the MS in Integrated Marketing: sps.nyu.edu/homepage/academi…
#WeAreSPS
Meet IMC alum Jamila Black ('20)! "[@nyuspsimc introduced] me to the realm of corporate social responsibility. After graduating in, I took a role at @cabrinihealthNY, where I now use the skills I have developed to ignite meaningful change."
Learn more: sps.nyu.edu/homepage/academi…
ALT Jamila Black, NYU SPS Integrated Marketing & Communications class of 2020.
"I’m a born communicator, however, to have the opportunity to not only be exposed to classmates who share the same strengths in communication, & professors who are at the top of the PR field is inspiring." - Emma Chamandy, PRCC student.
Learn more: sps.nyu.edu/homepage/academi…
ALT Emma Chamandy, current Public Relations and Corporate Communications student, standing in front of an NYU banner
How can communicators and marketers lead in the rapidly evolving and increasingly misleading marketplace? Visiting professor, Kathryn Metcalfe, shared @nyuspsimc's commitment to demystify mis and disinformation at @sxsw.
Learn more about our IMC program: sps.nyu.edu/homepage/academi…
ALT Panel from the Unlock Brunch at SXSW
ALT Visiting professor, Kathryn Metcalfe, at the Unlock Brunch at SXSW
ALT Kathryn Metcalfe presents at the Unlock Brunch at SXSW
ALT Panel from the Unlock Brunch at SXSW
Calling all DPB students! Apply to the first AI Accelerator Challenge in partnership w/ @MicrosoftEDU - an opportunity for DPB students to imagine the possibilities of AI-focused products, services, & solutions across various industries.
Apply by 3/17: docs.google.com/forms/d/e/1F…
From Arizona State to @Apple, @Square, & @Plaid in tech, then to NYU for marketing, student Emily Jing is now merging her passion for music into a career at Warner Music Group.
Learn more about our Master's in Integrated Marketing:
sps.nyu.edu/homepage/academi…
#WeAreSPS
"The Integrated Marketing program aligns w/ my career path. I seek advanced insights & real-world experience. Prof. Joanne Tombrakos's mentorship & projects like @Samsung's collaboration enriched my journey." - student Gillian Setiawan
More: sps.nyu.edu/homepage/academi…
#WeAreSPS
"I was searching for an experience that not only offered advanced knowledge but also recognized the value of prior expertise." - Nicolas Cubillos, an Exec. Master's in Marketing & Strategic Communications student.
Learn more: sps.nyu.edu/homepage/academi…
#WeAreSPS
.@nyuspsimc instructor George Benaroya teaches "Finance for Marketing Decisions." Students pick a Fortune 500 company & act as if they were the executive for the company.
Learn more about our MS in Integrated Marketing: sps.nyu.edu/homepage/academi…
#WeAreSPS
Exec Master's in Marketing & Strategic Communications student Juanita Guio Castro: "One of my goals is to build a great executive level profile ... & I think this program can provide everything I need to transform this dream into reality."
sps.nyu.edu/homepage/academi…
#WeAreSPS
Sheng Gao, MS in Integrated Marketing grad, took Instructor Aghedo's Digital Marketing class in Spring 2023. “The class was engaging. Being Chinese students, we often hesitate to speak up, but Prof. Aghedo patiently guided us, encouraging us to express our ideas." #WeAreSPS
"Overall the experience has been very positive & feels like a great cultural fit. It was a great decision for my professional development." - Executive Master's in #Marketing & Strategic #Communications student Robin Stamenov. More info:
sps.nyu.edu/homepage/academi…
#WeAreSPS
Joanne Tombrakos, @NYUSPS professor, credits the Real World courses she teaches for inspiring her book. It empowers students to pitch ideas to actual clients, emphasizing its role in preparing them for real-world challenges.
About the program: spr.ly/6015RPMWb
"Confidence-wise, #NYU & the program has empowered me to have a more proactive role as a leader in my company." - Mariana Perret-Gentil, a student in our Executive Master's in Marketing & Strategic Communications program.
Learn about the degree: tinyurl.com/yebj82ak
#WeAreSPS
Congratulations Fall 2023 NYU/SKEMA graduates! Students from this prestigious Luxury Digital Marketing and Strategy Certificate program received their certificates today. We cannot wait to see how these graduates impact and grow the Luxury Digital Marketing world!
#WeAreSPS
The DPB #AI Nexus Summit brought together industry leaders & students to delve into discussions on the ethical integration of AI into creative campaigns & AI use in #marketing. This is all part of our IM&C program here at @nyusps.
Want to learn more? spr.ly/6017RJKOc
We 💜 our students! Khadija Hayat '24 is the Graduate Student Council Rep for IM&C's Integrated Marketing Association. Born in Hong Kong & raised in Pakistan, Khadija earned a marketing internship last summer & has an unwavering love for NYC.
sps.nyu.edu/homepage/academi…
#WeAreSPS
.@IABC recently profiled Jamila Black, a graduate of our MS in PR & Corporate Communciations degree. The piece goes into detail about Black's professional & personal journey to becoming the communications officer at @cabrinihealthNY.
#WeAreSPS
More: catalyst.iabc.com/Articles/c…