Marketing expert, author, advisor, board member. Storyteller, old agency hand navigating the intersection of consumers, tech and agencies
London
Joined January 2009
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Our @selligent CEO @johnher2010 at @enterprisecon #EC19 discussing #CX and bridging the sales/service/IT/marketing divide. @thecube @stu @lisamartinTV youtu.be/AZ_-tBeP0bM
Great session with @mueller_trish and @PeteKrainik talking about how CMOs should buy tech @Selligent
Talking marketing technology decisions with @nsworth @mueller_trish & @PeteKrainik! #cmoclubhouse #sxsw #sxsw2019 #CMO
Looking forward to joining @cami_llia on stage at the #CMOclubhouse at #SXSW on March 9 to talk about making your MarTech investments count. @selligent #marketing @TheCMOclub
Nicholas Worth retweeted
For 2019, marketers will need to increase efforts at data consolidation for truly effective multi-channel strategies. @nsworth via @marketingland mklnd.com/2F5e6MM
New certainly but notable also? Happy to see this at a bookstore in JFK. Good omen for the coming year. @Selligent @dfrankland #entitledconsumer
Very excited to be talking about #entitledconsumer and #ai at the #mpeis this morning in Deer Valley. Big challenges and powerful solutions. @Selligent
Learn why a consistent #customerexperience matters more than ever in this @DMNews #podcast with @KimDavis_ and @selligent CEO @johnher2010 bit.ly/2PLel5u
Thanks for having me. Always a great event.
@nsworth explains why #AI is the key to engaging today’s #entitledconsumer @engagecustomer #engagesummits
Nicholas Worth retweeted
Selligent is in @lalibrebe print edition today ! Laetitia, our Director Client Success Europe, explains the importance for brands to be #mobilefriendly in Belgium and how Selligent is helping them through ML and #AI #interview #MarketingCloud
Thanks for the great interview @CompeloMedia. It was a pleasure talking to you. You can check out the book at entitledconsumerbook.com @Selligent @dfrankland #entitledconsumer
Like it or not, we're all guilty of being "entitled consumers" - but marketers should just give us what we want, say @nsworth and @dfrankland in their new book @Selligent
#marketing #consumers #consumerbehaviour
compelo.com/entitled-consume…
Looking forward to talking about #EntitledConsumers to these Enlightened Marketers. @Selligent @TheReference #MTDD18
I'll be talking about my new book, Marketing to the Entitled Consumer. Check out the conference at bit.ly/2PGCVRW and the book at entitledconsumerbook.com/. Hope to see you there. #MTDD18 @Selligent
@MoreDigitalDay is an entire day filled with business changing keynotes and in-depth expert sessions on all things #digital. Our CMO @nsworth will be present to enlighten you about Entitled Consumers. Interested to join us? Get your ticket here bit.ly/2PGCVRW #MTDD18
Finally took the wraps off our #EntitledConsumer findings here at @Reconnect18 in Holland. Check out the book at bit.ly/2NhHt3E. @Selligent. Next stop London Thursday.
In the taxi for #inbound18 where I am speaking later today about AI for marketers and making sure your AI-driven consumer engagement doesn’t get creepy. @Selligent
I talk about the link between data transparency, privacy and consumer expectations in this interesting article More from @selligent study in @dmnews @ArtOnorato #digitalmarketing #entitledconsumer bit.ly/2PwOVWl
Great pleasure talking about Customer Loyalty in the age of the #EntitledConsumer this morning to a packed house of marketers in Stockholm on behalf of @SwedishDMA and @Selligent. Tack
Nicholas Worth retweeted
Really looking forward to representing @selligent on stage at #DES2018 in Madrid tomorrow. I‘ll be speaking about solutions to the unspoken problem: ‘why is marketing so hard today?!‘ Hint: data & consumers play a role ;) – at Madrid, Spain
I'm back to Stockholm on June 5 for a breakfast talk about Customer Loyalty in the Age of the #EntitledConsumer with my friends from @SwedishDMA. Looking forward to a great discussion about marketing and also the kanelbullar. Register at swedma.se/coffee-croissants-… @Selligent
I've got a piece at Engage Consumer on the #EntitledConsumer and all the challenges that she poses for marketers. See what you think. I even managed to work flying cars in and there's nothing wrong with that. @selligent bit.ly/2H2DxzM