NPD is now Circana and we have moved! Follow @WeAreCircana for the most complete cross-industry insights & more!
Port Washington, NY
Joined March 2009
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We are excited to announce that @iriworldwide and @npdgroup have come together to form Circana (@WeAreCircana), the leading advisor on the complexity of consumer behavior.
Learn more about Circana 👉circana.com/iri-and-npd-rebr…
Out with the old and in with the new! ✨ You can no longer access the NPD website. Join us @WeAreCircana to stay in the loop!!
🚨Warning 🚨: Side effects of following this page may include missing out on all the fun! 😄 Follow us @WeAreCircana and lose your FOMO!
Psst, heads up! We’ve moved the party. No more updates on this page – catch all the action on @WeAreCircana 🙌
Did you know that 49% of U.S. consumers snack 3+ times a day?
Check out @WeAreCircana's Sally Lyons Wyatt discussing “the snackification of America” with @TODAYshow 👇
today.com/video/inside-a…
And don't forget to follow @WeAreCircana for the most complete consumer insights!
The games market is still going strong! U.S. consumer spending on video games totaled $18.1 billion in Q4 2022, up 2% vs. 2021.
@WeAreCircana has the most complete view of the consumer. Follow @WeAreCircana for more on the #CompleteConsumer.
#ComplexityIntoClarity
Don’t forget to follow our new @WeAreCircana company page for more news and insights!
Today, Circana has extended the capabilities of our cloud-based Liquid Data platform for general merchandise and foodservice! This platform allows businesses to integrate multiple data sets and identify data-based action steps.
Read full press release: bit.ly/3Z7WLbp
Follow @WeAreCircana for exclusive coverage of Growth Summit 2023! #CircanaSummit
Circana’s @ljensen_beauty presented at Growth Summit 2023, informing on the differences and commonalities that exist between categories and markets.
Learn more about how consumers are shopping – and trading up – for beauty products: bit.ly/40oSIbJ
Don't miss out on the latest updates - follow our new @WeAreCircana company page!
New Circana research shows annual consumer spending has increased 4.4% versus a year ago, now averaging $10,471. To offset costs, shoppers are making trade-offs to prioritize their unique needs.
Read key findings here: bit.ly/3Z46P5k
Don't miss a beat of the Growth Summit 2023 this week - follow @WeAreCircana for exclusive coverage! #CircanaSummit
Yesterday at Growth Summit 2023, Circana’s David Portalatin and Cara Loeys presented a Best Practice session on how Complete Food and Beverage is set to help brands drive retail success and better understand consumers in a new era.
Learn more: bit.ly/3TBK4oe
For additional news and insights, remember to follow our new @WeAreCircana company page!
Circana and @NYUSternCSB today released the 4th annual CSB Sustainable Market Share Index™. The report shows sustainable products are continuing to grow, despite high inflation.
Read full press release: bit.ly/42xvd2b
Follow @WeAreCircana for exclusive coverage of Growth Summit 2023 this week! #CircanaSummit
As consumers are increasingly making shopping decisions to combat inflation, the $2.9 trillion consumer retail market is set for repositioning.
Learn more today from Circana’s Don Unser and Marshal Cohen at Growth Summit 2023.
Read full press release:
bit.ly/3JQKBiO
Don't forget to follow our new @WeAreCircana company page for more news and insights!
We are proud to announce that Circana Audiences is now available for toys and prestige beauty! This predictive capability allows marketers to improve their media campaign performance and effectiveness up to four times more. bit.ly/402AMDR
Follow @WeAreCircana for exclusive coverage of Growth Summit 2023 this week!
#CircanaSummit
We are in Las Vegas 👏 A behind-the-scenes peek at all the amazing things to come this week at Circana's Growth Summit 2023. Follow along for all the can't-miss content!
#CircanaSummit
What was the fastest-growing non-alcoholic beverage in America in 2022?
Answer: Carbonated Soft Drinks
Circana has the most complete view of the consumer. Follow @WeAreCircana for more on the #CompleteConsumer.
#ComplexityIntoClarity
What fresh fruit has grown most in U.S. sales, consistently, over the past six years? Answer: Berries
Want more insights like this? Follow @WeAreCircana for more insights across 26 different categories, all leading up to the most complete view of the consumer.
#CompleteConsumer
Gamers aged 45+ outnumber gamers aged 2–24 in the U.S. This group has grown its base the fastest, adding nearly 22 million players since 2018. It’s all in Circana’s 2022 Gamer Segmentation Report.
Follow @WeAreCircana for more #CompleteConsumer insights.
#ComplexityIntoClarity
The NPD Group retweeted
Our new name conveys the idea of a circle. As Circana, we bring our clients a complete view of the consumer, and this greater understanding allows us to spark new thinking and inspire the kind of action that will grow their businesses.
#CompleteConsumer #ComplexityIntoClarity
Which of our 26 categories completes your view of the consumer? Follow our brand-new @WeAreCircana home on Twitter to find out.
@iriworldwide + @npdgroup have come together to create the only Complete Consumer™ understanding.
The most complete view of the consumer? ☑️
Unparalleled technology? ☑️
The clarity that helps clients unlock business growth?☑️
What are you waiting for? Follow @WeAreCircana now and see how we can help you grow.