Cut through the SMS noise and cut down on SMS costs at the same time. With Novel Wallet Passes, your brand can send free push notifications straight to the lock screen—no spam filters in the way. From new drops to flash sales, your offers stay front and center where they belong. 👋 Hello Wallet Pass. Reduce your SMS spend and send unlimited FREE push notifications. Not to mention word-of-mouth referrals and loyalty features like omnichannel redemptions and tiered memberships to help capture and retain new customers in 2026.

When it comes to engagement, SMS is seeing some cracks. Pushes reach the lockscreen in real time, every time. Add geo-targeting, and you can trigger messages right when shoppers walk by your store. 👋 Hello Wallet Pass. Reduce your SMS spend and send unlimited FREE push notifications. Not to mention word-of-mouth referrals and loyalty features like omnichannel redemptions and tiered memberships to help capture and retain new customers in 2026.

SMS isn’t going away anytime soon, but with iOS26 it's becoming more like email and getting lost in spam folders. Customers want relevant, timely offers they can count on. So hit your customers on their lockscreen with something they can’t ignore—push notfications. 👋Hello Wallet Pass. Reduce your SMS spend and send unlimited FREE push notifications. Not to mention word-of-mouth referrals and loyalty features like omnichannel redemptions and tiered memberships to help capture and retain new customers in 2026.

Did you know that with iOS 26, your brand could get filtered into the unknown? Promo texts from “unknown senders” are being tossed into hidden tabs with no alerts. That means your offers and messages may never even show up. 👋Hello Wallet Pass. Reduce your SMS spend and send unlimited FREE push notifications. Not to mention word-of-mouth referrals and loyalty features like omnichannel redemptions and tiered memberships to help capture and retain new customers in 2026.

Your messaging is too important to risk hidden filters and lost texts. With Wallet Pass Pushes, you get guaranteed visibility when and where it matters most. Cut down on your SMS spend in 2026 with Pushes and be the brand your customers actually engage with. 👋 Hello Wallet Pass. Reduce your SMS spend and send unlimited FREE push notifications. Not to mention word-of-mouth referrals and loyalty features like omnichannel redemptions and tiered memberships to help capture and retain new customers in 2026.

Family owned and run Hockey Stick Man, our latest partner is bringing affordable hockey gear to the masses—it’s in their blood. Now, with the power of the Yotpo loyalty platform and wallet passes, they’re attempting the marketing hat trick by (1) creating a true omnichannel experience, (2) opening a new marketing channel with push notifications, and (3) using the pass at ILR events to collect emails and grow their audience. Let’s Go!

We recently launched a pass for Tuckernuck, who were already powered by Yotpo’s loyalty program, so it was a natural fit. Their timeless fashion was looking for an omnichannel home, and wallet passes are an out-of-the-box solution. Their shoppers can now track balances, redeem them online or in-store and level up their loyalty with pass tiers setup to incentivize repeat purchases and long lasting community.

Our latest wallet pass partner hails from France with a passion to bring their CBD products to all. Stormrock was looking for new ways to get their messaging out with more impact. They launched with multiple tiers to gamify loyalty and at the same time opened a new marketing channel with push notifications. With wallet passes, they’re free and unlimited to send, while hitting customers on their lock screen where they can’t be ignored.

We’re proud to collaborate with Gaâla—a sustainable luxury French womenswear brand. Their wallet pass checklist? 1. Identify first-time customers at their pop up shops and turn them into superfans 2. Give welcome bonuses post-purchase to incentivize repeat purchases Check and check. Wallet passes were built for this. With a simple IRL scan customers can get a wallet pass at a pop up shop, including a welcome bonus that can be spent on future purchases. Then Gaala captures customers’ email and opens a new push channel to encourage repeat purchases online or in-store. Loyalty comes standard.

This new wallet pass collab truly reflects Strathberry’s ethos of craft and quality. Stemming from their Scottish roots and passion for design, they infuse that in everything they do. Now, with wallet passes, they can utilize free and unlimited push notifications, and continue to build their community through timely messaging, in-store redemptions, and loyalty perks that come standard with Novel.

Our latest partner, Olive & June stands on business when it comes to nails. For them, SMS has been a strong channel, but they have been exploring alternatives with the recent filters added to iOS26 and higher monthly costs. Enter wallet pass push notifications. They're unlimited and FREE to send, and go directly to your customers lock screen. We’re excited to see the results!

Don’t just win the cart. Win the customer—post checkout. With wallet passes, every purchase becomes a chance to build loyalty: Gift customers a wallet pass that lives right in their pocket (aka digital wallet), and comes loaded with store credit or a small gift card as a thank-you. Each new wallet pass instantly opens a direct marketing channel: 1. Send push notifications straight to their lock screen 2. Keep your brand top-of-mind long after the holidays 3. Make it effortless for customers to see and spend their balance whenever they’re ready Turn one-time shoppers into repeat customers, perfect for the holidays and beyond.

Our latest partner, Little Trouble, makes some pretty big statements with their kids clothing line. They already had a strong loyalty program through @Yotpo, which seamlessly connects to wallet passes. Now they can track and redeem loyalty balances, encourage customers to refer their friends, and send free unlimited push notifications. A triple threat marketing hub for very little trouble.

Flash sales fade, but loyalty lasts. Wallet passes integrate with just about any Shopify loyalty platform. No loyalty app? No big. They also act as a ready-made membership with built in credit balances and tiered memberships. Incentivize wallet pass installs with bonus points or cash back this BFCM. Turn one-time shoppers into repeat buyers—and keep them coming back all season long.

My Medic, our latest partner, is saving lives out there with their amazing first aid kits. Us? We’re pitching in with wallet passes to help boost their already robust Yotpo loyalty program. They can use tiered memberships, track store credit and seamlessly shop online or in-store with the addition of wallet passes, creating a true omnichannel experience. Top that off with the ability to send free and unlimited push notifications and it’s now a full blown marketing hub.

Does SMS seem more unreliable these days? It’s not you, it’s iOS26 and those sneaky new filters. So why not add a new way to reach your most engaged customers? Wallet passes let you send FREE and unlimited push notifications straight to your customers’ lock screen—with significant savings in reduced SMS costs. This BFCM is the perfect moment to start building a new marketing channel heading into the new year and beyond.

Our newest wallet pass collab comes to you all the way from South Africa! Curve Gear, who make innovative gear for the men who build and work in South Africa had a two fold plan with wallet passes. One; building loyalty through a digital member pass that can be used in-store to redeem balances and have a seamless shopping experience. Two; using the push notifications feature to drive foot traffic and send timely reminders to their most loyal customers on upcoming drops and sales. A solid approach, we’d have to say.

BFCM is just the beginning. Build your future. Every wallet pass install captured this season means new ways to re-engage in December, January, and beyond. Embrace the holiday sales while planning for the future with a branded wallet pass that lives in their pocket—aka their digital wallet. From there, you can start to combat those pesky new SMS filters for iOS 26 with FREE and unlimited Push Notifications via the wallet pass.

As luck would have it, we have a new wallet pass partner! Karma & Luck just launched their new wallet pass to support their 12 US-based stores. With omnichannel on their minds (and hearts), customers can now easily shop and redeem points online and in-store, all while leveling up their loyalty tiers—not to mention their style.