For star professional softball player Maya Brady, pressure isn't something to avoid. It's something to live up to. She thrives on competition, embraces growth, and is always chasing the next version of herself. That's NOBULL. And we're proud to officially welcome her to our team.

NOBULL is excited to announce the appointment of Frank Bracken as President. A seasoned global consumer and retail executive with more than 25 years of experience, he will help lead our brand into its next chapter and prepare the business for sustained growth. Frank joins us following a 15-year career at Foot Locker, Inc., most recently serving as President where he was responsible for leadership across global retail, merchandising, marketing, digital, loyalty, and real estate operations. Throughout his tenure, his leadership experience included Chief Commercial Officer, Chief Operating Officer, Chief Executive Officer of North America, and General Manager of Foot Locker U.S., Canada, and Kids Foot Locker. Frank brings a unique combination of brand, consumer, retail, and operational experience. Together with the additions of Joe Martin as Chief Commercial Officer and Allison Giorgio as Chief Marketing Officer this year, Frank's extensive experience and expertise will continue to strengthen our leadership team and position the business for its next phase of growth.

Meet the all-new Recharge Slides. Soft and supportive with a no-slip fit. Built for training recovery. Recharge and go again. Shop now: nobull.pxf.io/R0E2gX

INTRODUCING DRIVE 2 RIPSTOP‼️ Our all-new hybrid trainer built for lifting, running and whatever your workout throws at you. Lock in and go. Shop here: nobull.pxf.io/oNGoWO

NOW LIVE: Outwork Flex‼️ For 10 years the NOBULL Outwork has been your tried and true. Now, we're adding our all-new flexible trainer to the lineup. Strength Starts Here. Shop now: nobull.pxf.io/E0Oe7P

Unanimous rookie of the year. That's NOBULLsh*t. Congratulations, Matthew Schaefer!

Taking chances. That’s NOBULL. @RepoleStable | @PatMcAfeeShow

This is your wake-up-call. Your routine. Your joy. Your people. Your city. However you move, this is Your Pace. Your Journey.

Interesting campaign by @Nike. 🤔 This is exactly the kind of tone-deaf thinking that’s cost them consumers… and about $150B in market cap. 😂 Screaming “JUST DO IT!!!!!! 🤬😡” at people? That worked 40 years ago. Not today. Today, people want connection. They want community. They want to feel like they’re part of something—not being talked down to. At NOBULL we’re about “LET’S DO IT.” We get people better together! There’s enough divisiveness and negativity out there already… why add to it? Why not root for people instead of judging them??? Walking. Running. Grinding. Living. NOBULL is for everyone. No judgment. No ego. Yesterday we dropped the Journey 2. Walk in them. Run in them. Chill in them. Your pace. Your journey. One brand talks at you. One brand moves with you. One is BULLshit. One is NOBULL. ❤️💪 Journey 2: nobull.pxf.io/7XyM53

.@NjTank99 is proof that with determination and consistency, no matter where you started, you can make a change for the better. This is his Journey.

NOW LIVE: Journey 2‼️ Our new daily running shoe. Built for comfort. Made to move as you do. It’s your pace. And your journey. Time to lace up. Shop now: nobull.pxf.io/7XyM53

Our new daily runner is NOW LIVE‼️ Run, walk, however the f*ck you move. Just MOVE. 🔥 Shop Journey 2 early access: nobull.pxf.io/7XyM53

This game demands everything. And this is the time of year where it all gets tested. Push through. Get better. Outwork everyone. That's NOBULLsh*t.

NOBULL x Public Rec is here. The most comfortable pants. NOBULLsh*t. Now available exclusively at NOBULL. Try them once and you'll never wear jeans again. We like them so much we're offering them for a limited time at $80. Thank us later. Shop now: nobull.pxf.io/NGG73P

"Durable and engineered for performance, it’s the kind of tee that earns its spot at the front of your closet and leaves you wondering why you didn’t buy five more." NOBULL Men's Tee named Best Everyday Workout Shirt by @MensJournal: mensjournal.com/health-fitne…

Excuses don't hold up. NOBULL Layers do. From the first rep to the last stretch, we've got your routine covered. 🔥 New colors now available: nobull.pxf.io/QyRRjx

"Positioned as the company’s most versatile training model to date, the Drive 2 blends breathable materials, structural support, and modern comfort features to support workouts that refuse to stay in one lane." More from @stupidDOPE on NOBULL Drive 2: stupiddope.com/2026/03/nobul…