Today marks the most surreal milestone of my life: @socialsnowball has officially been acquired by @dotdigital (LON: DOTD), and I’m overwhelmed with gratitude and excitement. I originally started this business out of my own frustration: As an ecommerce brand, there weren’t any good platforms for partnering with creators and customers as affiliates. I decided I was going to change that. Over the past 5 years, what started as a simple post-purchase referral widget has turned into the leading creator and affiliate management platform for Shopify brands. What started as a sketch on a piece of notebook paper is now trusted by over 2,500 leading brands like True Classic and G FUEL. What started as a 20 year old kid's idea has forever changed the way ecommerce brands approach influencer marketing. Over the years we have accomplished so many incredible things that I am deeply proud of: - Created the first influencer-affiliate platform for Shopify brands - Invented the concept of Safelinks, which is now a standard feature in every major influencer platform - Built a full time team of 25 incredible people - Were the first influencer platform ever to integrate with TikTok Shop - Built an amazing IRL community of influencer marketers - Created a high production video course academy to teach influencer marketing strategy to the world - Partnered with hundreds of amazing agencies - Spoke on stage at countless events all over the world But what I am the most proud of, is the fact that we did all of this while bootstrapping and remaining profitable. In the early days, we were rejected by every VC we spoke to. Instead of giving up, we powered through and figured out how to make it work without taking on funding. In hindsight, this was the best thing that could have ever happened to the business. Now, we are partnering with DotDigital to take things to the next level. To our customers, partners, affiliates, and the entire DTC community: expect to see a lot more of Social Snowball. This acquisition is enabling us to move at a significantly faster speed than was ever possible, and we have an insane roadmap that I can't want to share more on soon. I will still be leading the ship, but now I have more firepower to work with than ever before. To the Social Snowball team, I have so much gratitude for all of you. Thank you for believing in me, and thank you for taking a bet on Social Snowball. What we have accomplished is genuinely insane, borderline impossible, and you all should be truly proud of yourselves. And of course, thank you to Milan and the entire DotDigital team for believing in what we have built. It has been such a pleasure to work with you guys over the past few months. Here's to the next chapter. Full press release linked in the replies. 👇

Who is building the new Mantle?

💥 Excited to announce our newest product at @socialsnowball: Creator Search and Outreach! Finding the right creators for your brand has always been a broken process of scraped data, outdated tools, and messy spreadsheets. Now, it’s easier than ever to discover the right creators for your brand. Our new tool uses AI to evaluate real-time metrics, audience data, and performance from previous brand collaborations, all powered by first-party data from @Meta. But we didn't just stop at search. We also built an outreach tool directly within the product, so you can build personalized outreach sequences at scale. Now you can discover, recruit, and activate your creator partners all from one place. If you aren't using Social Snowball yet, shoot me a message and we'll help you get set up asap. And if you are an existing customer who wants access to Creator Search and Outreach, message your CSM and they will help you get set up. Lets go! 🚀

Since it seems like these scammers are continuing to send fake emails, I would like to once again remind everyone: ‼️THESE ARE NOT REAL‼️ This is a competitor/scammer spreading false information by impersonating former employees. They have been doing this for over a year, it’s truly insane. All of the allegations and claims in these emails are 100% fake. We are investigating who is behind this. If you know anyone who received these emails, please refer them to this post. Sorry for any confusion this caused!

The good news: I proposed to @piamikhael yesterday 🥰 The bad news: it didn’t teach me anything about b2b sales 😐

Full article: markets.ft.com/data/announce…

Is it just me or has @Superhuman been unbearably glitchy recently?

Whats your favorite SaaS landing page for Google ads?

Love to see this! Thanks for sharing 🔥

One week there's a 60% tariff. Then it’s a 90-day pause. The tariffs will change, but one thing remains: Now is a good time to protect your margins and control your CAC. That’s why we created The Tariff Survival Guide: Inside, 9 leading ecommerce tools break down how to: 🔵 Lower CAC without relying on paid ad 🔵 Build profit centers inside your existing customer base 🔵 Make smarter, faster ops and pricing decisions 🔵 Turn shipping, checkout, and post-purchase into margin-saving levers Tariffs are unpredictable. Your profit margins don't have to be. Get the full playbook here → share.hsforms.com/1LBglQtp0R…

Whoooooooo is in Toronto?

Need some book recs. No self help or business books, just good ol’ fashioned entertaining novels.

Affiliate fraud comes in many different shapes and sizes, but one thing is always consistent: It eats away at your profit. At @socialsnowball, over 2,700 leading DTC brands use our software to manage their affiliate and influencer programs. With that, we have a unique opportunity to see all of the different ways that bad actors are attempting to fraud these programs. Beyond building the best-in-class tools to prevent fraud within Social Snowball, education around the different types of fraud and how to combat them is important, regardless of which platform you use. Because of this, we decided to create a virtual event to go through all of this in detail. This event will be lead by Sai Ramachandran, who leads customer success at Social Snowball and has a deep understanding of affiliate fraud. If you are sick of losing profit to affiliate fraud, this event is for you. Register to attend (completely free) here: lu.ma/thesilentprofitkiller

Social Snowball was featured in International Business Times for our recent Pickleball event! We have always loved creating business events outside of the typical golfing, dinners, etc. Events like this are not only a ton of fun for everyone, but they genuinely create more business opportunities than traditional events. Networking is changing, and fun is the new formal. Shoutout to @ZohaibRattu for organizing so many incredible events this year! Full article link here: ibtimes.com/power-play-how-p…

🔥 The engineering team has been absolutely COOKING recently, and I am excited to announce another big feature: 🎁 Gifting campaigns are now live in @socialsnowball! This feature lets you send gifts in bulk to any specific affiliates, programs, or even all affiliates in all programs with a few clicks. Choose redeemable products ➡️ specify recipients ➡️ launch the campaign. Then, affiliates are notified and can redeem the gift self-serve from their portal. This feature is live now for all Social Snowball customers!