@nmcalone

Media, advertising, and creator economy editor @businessinsider

 New York, NY
businessinsider.com/author/nathan-mcalone
Joined February 2010
  • Tweets863
  • Following1.5K
  • Followers3.2K
10Media
Tonight is the night! Watch me and @JasonGuerrasio in a new documentary on HBO/Max
Jason Guerrasio@JasonGuerrasio29 May 2024
Tonight at 9pm is the premiere of #MoviePassMovieCrash, I cannot wait for you to see it. Big thanks to @HBODocs, @markwahlberg's Unrealistic Ideas, @assemblemedia, @BusinessInsider, of course the director @mutaali Trust me, you don't know the entire story. Watch on @StreamOnMax
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Business Insider
@BusinessInsiderOct 9
High earners are especially sweet on influencers — and more likely to trust the products they plug, exclusive research found. bit.ly/3VBKL5W

High earners are more likely to trust influencers, buy from them, and want their jobs

61% of high earners trusted creators' recommendations, compared with about half of lower earners, according to Morning Consult data.

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Sydney Bradley@SydneyKBradleyOct 7
We called it in April: Get ready for a wave of TBPN clones after its blockbuster OpenAI deal businessinsider.com/get-read…

Get ready for a wave of TBPN clones after its blockbuster OpenAI deal

TBPN has inspired a set of new digital talk shows covering tech, advertising, and politics. More are on the way.

businessinsider.com
Andrea
@iiiitsandreaOct 7
they made a @tbpn for the girlies they not only ripped off the format but also made it at their same time 🥲
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Jason Guerrasio@JasonGuerrasioOct 1
I tracked down one of the FBI agents that took down the Unabomber to fact check Netflix's UNABOMBER...📝
Insider
@thisisinsiderSep 30
Retired FBI profiler James R. Fitzgerald tells Business Insider what's fact and fiction in the Netflix movie. bit.ly/3VIiRoJ

How accurate is Netflix's 'Unabomber' movie? A real FBI agent on the case weighs in.

Retired FBI profiler James R. Fitzgerald tells Business Insider what's fact and fiction in the Netflix movie.

businessinsider.com
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You could have read that scoop on @BusinessInsider from @lmoses over a year ago businessinsider.com/google-t…

Google has quietly entered the movie and TV business. Here's why.

Google is working with Range Media Partners to help produce films and TV shows, Business Insider has learned.

businessinsider.com
Techmeme
@TechmemeOct 1
Google partners with talent agency Range Media to launch 100 Zeros, a rotating fund designed to shape positive onscreen depictions of tech and test AI tools (@brooksbarnesnyt / New York Times) (Visit Techmeme dot com for the link and full context!)
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Lucia scoops the latest development in the Good Good fallout
Lucia Moses@lmosesSep 2
SCOOP: Good Good's ad fallout continues, with CEO and prez now out. Memo: businessinsider.com/good-goo…

Good Good's CEO and president are out after ad debacle: Read the memo

Good Good's CEO and president are out in the latest twist at the beleaguered YouTube golf collective. Read a memo seen by Business Insider.

businessinsider.com
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Lara O'Reilly@larakiaraAug 28
Why Meta's move to take out paid ads calling on TikTok and YouTube to "join us in supporting teens" is a game of "reputational jujitsu" businessinsider.com/meta-cal…

Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's 'reputational jujitsu.'

After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.

businessinsider.com
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Lucia Moses@lmosesAug 18
Submission alert: we're seeking nominations for the marketers behind brands' most innovative partnerships with influencers. Submit your pitches here: businessinsider.com/seeking-…

Seeking nominations for the most innovative influencer marketers for brands in 2026

Business Insider is seeking nominations for top influencer marketers who work for brands. Submit your nomination by September 4.

businessinsider.com
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Scoop from @larakiara: Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scheme' businessinsider.com/lawsuit-…

Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scene'

A legal filing alleges Sony hired investigators to probe WPP, who said the agency improperly withheld rebates from clients.

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Lara O'Reilly@larakiaraAug 14
A new legal filing says Sony hired investigators to probe WPP's media rebate practices. Its review said that WPP ran a "global crime scheme" and improperly withheld rebates, the filing says. WPP said that the lawsuit referencing it is "baseless." businessinsider.com/lawsuit-…

Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scene'

A legal filing alleges Sony hired investigators to probe WPP, who said the agency improperly withheld rebates from clients.

businessinsider.com
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TikTok's five-day RTO push mirrors similar requirements at competitors like Instagram and Amazon. It starts in September. bit.ly/4xxYGr9

TikTok is calling US staffers back to the office 5 days a week, starting next month

TikTok's five-day RTO push mirrors similar requirements at competitors like Instagram and Amazon. It starts in September.

businessinsider.com
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New from @SydneyKBradley and @dwhate: Influencers fear the AI 'Scarlet Letter' businessinsider.com/influenc…

Influencers are becoming collateral damage in the war on AI slop

Social apps are flagging influencer content as AI-generated, and it's making some creators feel grouped in with synthetic slop.

businessinsider.com
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Business Insider
@BusinessInsiderAug 7
Social apps are flagging influencer content as AI-generated, and it's making some creators feel grouped in with synthetic slop. bit.ly/4wKvdKP

Influencers are becoming collateral damage in the war on AI slop

Social apps are flagging influencer content as AI-generated, and it's making some creators feel grouped in with synthetic slop.

businessinsider.com
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Scoop from @dwhate and @SydneyKBradley: TikTok is pausing a short-lived dating feature that threw singles into raunchy chat rooms businessinsider.com/tiktok-t…

TikTok's brief and raunchy experiment with a dating feature is over

TikTok is sunsetting a new dating feature that matched singles in live chat rooms and mirrored a digital blind-dating trend popularized in China.

businessinsider.com
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Scoop from @MadelinePBerg and @SydneyKBradley: Phoebe Gates' shopping app Phia is in damage control mode and offering refunds after a payment scandal businessinsider.com/phoebe-g…

Phoebe Gates' shopping app Phia is in damage control mode and offering refunds after a payment...

The shopping startup cofounded by Bill Gates' daughter acknowledged it earned commissions from sales it didn't drive.

businessinsider.com
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Scoop from @dwhate: TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant businessinsider.com/tiktok-i…

TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant

TikTok is testing a new membership program for shoppers called TikTok Shop Plus that includes free shipping and exclusive discounts.

businessinsider.com
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James Faris@JamesFaris_Jul 23
SCOOP: Paramount+ is planning to make more movies and shows free @paramountplus plans to expand access to content available w/o a subscription Disney+ is also exploring a free tier, I reported: businessinsider.com/disney-d… Full details on @BusinessInsider: businessinsider.com/paramoun…
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James Faris@JamesFaris_Jul 22
SCOOP: Paramount+ is moving into micro dramas. Paramount is testing snack-sized soap operas on the P+ mobile app this quarter, streaming leaders said in a town hall today. This project is "very early stages," I'm told. Full details @BusinessInsider: businessinsider.com/paramoun…
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Lara O'Reilly@larakiaraJul 22
An intriguing OpenAI ads mystery: The company posted a job ad hinting at ambitions to build "publisher-side monetization tools." Maybe an ad network? After I asked about it, the company edited the job ad to remove any references to publishers 🤷‍♀️businessinsider.com/openai-j…

An OpenAI job listing described ambitions to build an ad network. Then the company deleted the...

An OpenAI job listing hinted at ambitions to build "publisher-side monetization" tools. OpenAI edited the ad after we asked about it.

businessinsider.com
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Lara O'Reilly@larakiaraJul 15
Now that adtech Twitter is officially back, here's a story: Meta's AI "ad enhancement" tools are causing chaos for brands. Gibberish text, twisted limbs, products brands don't even sell. Meta's response to advertisers? That's a you problem. businessinsider.com/metas-ai…

Meta's AI advertising dreams have become a nightmare for brands

Meta has inserted a slew of AI features into its ad products. Brands say the tools are clunky and generate misrepresentations and absurdities.

businessinsider.com
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Sydney Bradley@SydneyKBradleyJul 15
Los Touré and Marc Mueller, two software engineers, call themselves a boy band. They're not making music. They're making apps. Wrote about @dangertesting for @BusinessInsider.
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