I decided to create a Netflix-quality TV show in my bedroom for TikTok. And after 25 million views & 250k new followers in just 2 months, I can now say it's working. The world of storytelling is changing. This is what this means for the future of social media stories 👇 A few months ago I decided to ignore all common wisdom & decided to approach social media completely differently. Instead of quantity, I was going to go for quality. Instead making dumb stuff, I was going to intellectually challenge them. I was going to make a Netflix-quality TV show from my bedroom: and now it's exploding. With only 9 videos posted, today not only it has 25 million views so far, it has thousands engaged dedicated fans. And the best part? I'm only 20% of the way done. Today, billions of dollars are being raised by companies to fill the internet with A.I. generated slop. On the human side, every day marketers are constantly trying to uncover the latest "viral trick" to trick audiences into watching their trash. But the success of these videos show that what people are yearning for high-quality, hand-crafted content that truly respects them. Content that dares to try to stand out not just through cheap tricks, but through beautiful & emotional stories. In the end, I look at short-form video as a cinematic medium like any other. And while viral tricks come and go, stories with substance are the only ones that become timeless. So as you start crafting your next video, truly ask yourself: will anyone remember this 5 minutes after they watch it? If they don't - you are probably focusing on the wrong things. Thank you to all my Patreons for supporting my work through the years - and @brilliantlabsAR for the cool open source technology that powers this series.