Copywriter, author, and instructor – with a strong focus on conversational writing and Emotional Intelligence
Montreal
Joined January 2009
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Today I’m launching a new course for digital content creators. It’s all about tapping into the unique strengths of story. All is revealed here… nickusborne.com/story-first-…
Most AI content sounds alike because writers use the same tools and prompts. See why going story-first helps your brand stand out in an AI-driven world. nickusborne.com/how-to-avoid…
1,616,900 opinions of CMOs who have successfully communicated their brand through stories. This is a monster of a post with tons of data about the power of stories in marketing. storyaligned.com/brand-story…
It's like working with a freelancing coach for less than a dollar a day. nickusborne.com/freelance-co…
AI is scaling your content... but is it eroding your brand? Measure and prevent brand drift with a new KPI: the Narrative Integrity Score storyaligned.com/kpi-brand-d…
This post is perhaps the best explanation so far of the problem I'm trying to solve for companies using AI at scale. storyaligned.com/brand-value…
Just like it says in the headline, "If you don't know who you are, how do you know what to say?" storyaligned.com/how-do-you-…
The unstructured use of AI creates generic content and accelerates brand drift. Learn why your authentic story is now your most valuable asset - and how to protect it. storyaligned.com/sameness-br…
New data reveals a 76% focus on Narrative (what to say) but only a 7% focus on foundational Story (who you are) in AI prompting. Your brand is balancing massive tactical output on a tiny, fragile strategic base. storyaligned.com/ai-promptin…
If you think using AI is bad for your brain, read this... nickusborne.substack.com/p/c…
The first issue of my new newsletter on Substack - Dangerous Little Gods. If you like it, subscribe 😀 nickusborne.substack.com/p/d…
Today is launch day for my new training program for marketing and communications teams. I’ve been working on this for months now, and finally feel ready to share it with the world. Check it out… storyaligned.com/
Does your AI-generated content support your unique brand story, or undermine it? Big question worth thinking about...
A catchy reminder that when you use AI to generate content, you need to make sure the messaging isn’t off brand.
A short post... on messiness and ketchup... nickusborne.com/ai-story-bet…
This has been fun… I just trained an AI to be an assistant and coach for my Sovereign Freelancer course. Read all about it… nickusborne.com/introducing-…
Told you... Sovereignty always wins. : ) nytimes.com/athletic/6331778…
When onboarding a new client, do you step up with your own contract and other documentation? nickusborne.com/sovereign-fr…