
Head of digital and growth @PwC_UK - Digital Comms, Arsenal, music & politics. Increasingly unlikely to be found lurking around here anymore.
London
Joined May 2008
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Nick Masters retweeted
Pleased to note that this paper is open access doi.org/10.1080/13607863.202…
Nick Masters retweeted
Full article: Becoming an active ager: identity, agency, and social connection in APPLE-tree, a cognitive wellbeing intervention tandfonline.com/doi/full/10.…
Nick Masters retweeted
I'm delighted to be launching the 28th @PwC #CEOSurvey this evening. It reveals that CEOs are on the verge of momentous change as they invest in a future-ready workforce and emerging technologies. Find out more - read the survey here pwc.to/3C3S9NV
How do you steer a successful #AI transformation?
At @PwC_UK, we've embraced this journey ourselves, deploying AI widely across the firm.
Watch our video to explore our learnings: bit.ly/3YkJtKh
#HumanLedTechPowered
The perfect soundtrack #TheCure orchardrecords.com/products/…
For anyone here for the ride
At lunchtime today, the Chancellor of the Exchequer, Rachel Reeves, will deliver her Autumn Budget. Follow our website for live commentary, and stay tuned to X as we'll be reacting to the measures announced. A thread 🧵:
#AutumnBudget #AutumnBudget2024 pwc.to/3YpmRZ2
⛰️ Not often I quoted (anywhere). But I've made it into @juliobesq's brilliant substack Consume and Enjoy. On English Teacher’s Sideboob open.substack.com/pub/consum…
Great to see the @PwC_UK Annual Report live once more. As ever, we've tried to tell the story of the firm's year as openly, clearly and engagingly as possible. Still leading the market in digital reporting. pwc.to/3XuRYBS #PwCAR24
Nick Masters retweeted
We are the goon squad and we’re coming to town, beep beep!
Turning 44 today, still so special.
#scarymonsters #bowie
Good to the West Country coming out on top in @PwC_UK's Good Growth for Cities. The report uncovers the challenges unique to each region and how cities are preparing for the future.
See how your city is driving growth: pwc.to/46KTtjD
#GoodGrowth
Nick Masters retweeted
The crowd at Arsenal is a powerful antidote to divisions some wish to provoke in the UK. Anyone, from anywhere, always made to feel welcome.
Nick Masters retweeted
He is an MP. If he has questions, he could have asked them in the House of Commons yesterday - but he wasn't there. Instead he prefers to encourage those spreading misinformation on here. Utterly shameful
Nick Masters retweeted
🧵1/ Thread on the #Southport anti-migrant and anti-Muslim disinformation and propaganda. In this thread I highlight key spreaders of disinformation, the chronology, and some points about some of the inauthentic activity evident. I will focus on X.
Immediate post election bounce for the High Street.
📈 #Consumerconfidence at a 3 year high as lower inflation and real pay growth eases pressure on shoppers’ wallets. @LisaJ_Hooker talks to @MelissaLawford about @PwC_UK’s latest survey in today’s @Telegraph
Nick Masters retweeted
📈 #Consumerconfidence at a 3 year high as lower inflation and real pay growth eases pressure on shoppers’ wallets. @LisaJ_Hooker talks to @MelissaLawford about @PwC_UK’s latest survey in today’s @Telegraph
Nick Masters retweeted
Very happy to be published in this first issue of the journal @UCLSociology @UCLPsychiatry
Globalisation and the value of Ulrich Beck’s concept of ‘cosmopolitanisation’ in orienting a new sociology of later life doi.org/10.1332/29767202Y202…





















