@nickjb

Dad to Nicky and Henry, ex @Forrester analyst, @BU_tweets prof/alum/hockey fan, ex @IDGworld reporter.

 Boston, MA
linkedin.com/in/nickbarber
Joined May 2008
  • Tweets4.3K
  • Following1.1K
  • Followers1.7K
764Media
As a quick follow up to our DAM Wave, we take a look at key learnings and trends among DAM buyers and users. New report, blog and video. What surprised you? forrester.com/blogs/content-…

Content Demands Drive DAM Uptake

Digital asset management (DAM) technology is not new, but there’s been a resurgence of interest because of the content demands that all organizations face. In our recent evaluation — The Forrester...

forrester.com
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In the latest Bold Vision research from @forrester we explore how businesses enable customer obsession with an Experience Architecture. Check it out forrester.com/blogs/introduc…

Introducing Experience Architecture: An Ecosystem Approach To Customer Obsession

Experience architecture is fundamental to customer obsession. Delivering the right customer experience is the number one priority for any business.

forrester.com
Big DAM news: @forrester Wave on DAM dropped today. Big surprise to me was how new DAM was to most customers. Find out more on my blog forrester.com/blogs/get-your…

Get Your DAM House In Order: Latest Forrester Wave™ Highlights Top DAM Vendors

f you're not using DAM today, you're already in the minority, but it's not too late. In our just-released Wave evaluation on the DAM space, we found that 50% of the customer references we surveyed...

forrester.com
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Yea, tech consolidation is a trend, but in my latest @forrester report there's at least one space where a multi-platform approach works better. What are you doing? forrester.com/blogs/why-a-mu… #CMS

Three Reasons Why A Multi-CMS Approach May Be Right For Your Brand

In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and...

forrester.com
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Hey all, been a while. How's it been?
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At @forrester's Tech & Innovation Forum next week, I'll be revealing new research with Joe Cicman on experience architecture (XA) which will drive brand relevancy, growth and differentiation. Here's a sneak peek: forrester.com/blogs/deliver-…

Deliver Brand Relevance And Growth With A New Experience Architecture

Learn how firms like Target, The Home Depot, and Starbucks use experience architecture (XA) to deliver quality CX and EX.

forrester.com
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Hope to see you all this week when we take the wraps off some new PIM/DAM research from @forrester Consulting!
WIDEN, an Acquia company@Widen4 May 2021
Product content isn’t being treated like the strategic asset it is and customer experiences are suffering as a result. Join our webinar with special guests @nickjb and @AmandaLeClair1 from Forrester this Thursday, May 6 at 10 a.m. CT to learn more. go.widen.com/webinar-digital… #PIM
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My favorite demo from last week's @AdobeSummit was a prototype called Catchy Content that proves it takes customer AND content intelligence to power personalization. More on my @forrester blog go.forrester.com/blogs/adobe…

Adobe "Catchy Content" Shows How Content Intelligence Powers Personalization

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both...

go.forrester.com
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Loving #catchycontent at @AdobeSummit #Sneaks! You can't deliver on personalization unless you know both your customer AND your content.
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ICYMI: Brand new @forrester Wave on the Agile CMS market, which has evolved from the days of traditional Web CMS. This market is HOT and a good chunk of companies are looking to replatform. go.forrester.com/blogs/agile…
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Come join us right now!
Henry Stewart DAM@henrystewartdam29 Oct 2020
ONE hour to go for our next complimentary #DAM #webinar - 'Drive Enterprise Speed And Scale With A Cloud-Native DAM'. Join @TheContentPool @nuxeo and guest speaker @nickjb @forrester for this in-depth discussion. Sign up here: bit.ly/NuxeoOct29
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.@opentext launches CE 20.4, with a host of features for Experience cloud, #ContentManagement, #developers #Infosec and #supplychain. Thanks @nickjb of @forrester for the perspective. searchcontentmanagement.tech…
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See you next week!
Henry Stewart DAM@henrystewartdam22 Oct 2020
1 week to go until our next complimentary #DAM webinar - 'Drive Enterprise Speed And Scale With A Cloud-Native DAM' with Alan Porter @nuxeo and guest speaker @nickjb @forrester. Sign up here: henrystewartconferences.com/…

Events Webinar Drive Enterprise Speed And Scale With A Cloud-Native DAM

With a strategic plan for content investment, creation, and reuse, brands have a significant advantage over those who create content ad hoc. Smart brands architect their content for reuse across...

henrystewartconferences.com
.@Adobe doubled down on its vision for 3D as a way to scale content creation at @adobemax. My @forrester blog and analysis go.forrester.com/blogs/adobe…

Adobe Wants To Make 3D An (Augmented) Reality

Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. And they’re right. Adobe’s vision for 3D is in line with soon-to-be-p...

go.forrester.com
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Setting up the home office "studio" for some upcoming webcasts. Sitting at the desk just won't do.
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See ya soon!
Pantheon
@getpantheon17 Aug 2020
Tomorrow at 10am PDT, you can join @outlandishjosh & featured guest from Forrester, @nickjb to learn all about #Agile #CMS!🤩 Come learn how this new flavor of CMS satisfies both #IT teams & #marketing practitioners.⚡ ow.ly/X1pa50B1Q9i
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Nick Barber retweeted
Forrester
@forrester29 Jul 2020
Looking to deliver more personalized + engaging experiences on your digital channels? Sr. Analyst @nickjb says that #DAM is a critical component for your #techstack: forr.com/2DcxgkU
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Hope to see you all tomorrow!
Crownpeak@Crownpeak14 Jul 2020
Join Forrester Principal Analyst @nickjb and doTERRA marketing leaders @tracimckinney and Nicholus Chugg for a fast-paced webinar: 'Marketing Agility in the Disrupted Economy', and learn key strategies for growth in uncertain times Book your seat now: bit.ly/31iyTrs
Nick Barber retweeted
Forrester
@forrester4 Jun 2020
A letter from Forrester's CEO. forr.com/3gYsWp0
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Great virtual @KPMG event with author Jesse Byrd who did a reading of two of his children's books. My 4 year old loved the readings and the behind the scenes look!
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