I learned something valuable this past month at @loooponline : The simplest idea can end up being pretty complicated 😅⬇️ But I’m lucky to say, thanks to @tylerfbradley and the team at @deel , we were able to launch our simple idea into the world today 🎉 When Deel asked us to create something “out of the ordinary” for their first national commercial, we knew we needed an idea as ambitious as they are — they’re literally the #1 global HR platform (and have a $14 billion valuation to prove it!). Loop dove into brainstorm mode, putting ourselves in the shoes of a typical Deel customer. As the CEO of a company with under 20 salaried employees, I thought about what it would feel like to increase that to number to 200 employees and instantly imagined myself running around the office trying to put out (literal) fires. That’s when a flash of inspo hit us: Create a live-action remake of the iconic meme “This Is Fine” where Deel makes things... actually fine. Executing the idea seemed fairly simple on paper, but once we dug into it, the details were complex — our team had endless conversations about seemingly trivial but very important things like... 🤔 Should we cast an actual dog?  🤔 How about a guy wearing dog face prosthetics? 🤔 Should we make the set cardboard so it's cartoony? 🤔 Do we add something into the blank picture frame? 🤔 How can talent only say “This Is Fine”? 🤔 Do we only film it straight-on like the meme? …we were determined to get it right, to do the meme justice, even if it made our production more complex in the process. When all was said and done, Loop turned this around from concept to final commercial in under ~7 weeks and I’m not gonna lie, I literally threw up on the way home from set. My body was like OK, you did it (or it was that catered crab cake I ate for lunch). Either way — don’t worry, I left the Uber squeaky clean, sent off the driver with a generous tip and am absolutely thrilled with the final product. This is fine indeed.

Today we're celebrating Loop's YEAR ONE Anniversary!! 🎉 🎂 I want to take this moment to thank all of our creative partners who have trusted the @loooponline team with some of their most important creative campaigns of the year 🙏 Here are some of my faves ↓