Nerston retweeted
3 months ago, I sold my 1st company, Skio, for $105M cash.
Now my 2nd company, Icon, just raised $30M to launch something the world has never seen.
For $1000, we make 6 human creator ads (no AI, 100% real).
We find creators, ship products, write scripts, & edit videos.
It's risk-free:
- Full refund if you don't love your ads.
- You don't pay until you review 6 scripts.
- Unlimited human revisions.
Today, Icon introduces the world's first Agency.
We're not building a normal agency:
- We bought a $12M domain.
- We're backed by Founders Fund and OpenAI + Google DeepMind leaders.
It’s impossible to hire a creative team like ours for even $30K/mo:
- Creative Directors who've worked with $100M brands (IM8, Obvi, Ridge). They update our format library daily based on winning ads (street interviews, skits, & 20+ more).
- 12+ scriptwriters with $80M in Meta adspend.
- 200+ in-house editors who've edited 100K ads.
One more thing...
We're giving away our internal Google Drive with 1000 winning ads that have driven $100M+ in revenue.
You can make $100K copying these ads if you know what you're doing.
Want the Google Drive?
1. Retweet this post.
2. Comment "icon".
3. DM me this post’s link & I'll DM you back with the Google Drive.
[Bonus] Get 3 free human creator ads if you do the above and we end up working together.
Nerston retweeted
Introducing Offprint™
The physical magazine made from everything you "save for later" but never actually go back to read.
Find online, read offline.
Print media is back!
THE easiest way to scale to 7 figures per month
is to change your RevenueCat settings to Japanese Yen...
Who else is at 7 figures here ?
That’s why low ticket B2C products are the safest bet in software for the moment.
It just doesn’t make any economic sense to code that kind of product for yourself.
And B2C was always mostly about product taste and distribution. Not technical excellence as much
Incredible interaction here between @_mattwelter and @pedrotech_ showing exactly what's going on
No judgement on both btw, just interesting to observe:
Matt complains how he improved his product 10x but revenue is down by 1/3rd. Shouldn't it go up if you make the product better? The thing is every competitor also made their product 10x better using AI. So AI raised the baseline quality of everyone's apps (easier to make great apps) and increased competition (easier to enter the market)
But then one of his customers @pedrotech_ replies how he loved the app so much he decided to vibecode his own version for himself "so he didn't have to pay"
This exactly shows:
- everyone thinks they're improving their app but everyone is improving the same amount with AI (but not many realizing), it's like a race but everyone gets nitro now without realizing everyone else has nitro too
- barrier to entry is gone, anyone can just clone an app and enter as a competitor
- personal software is here, as he just cloned an existing app to not have to pay for it anymore
- he then only pays for API tokens for LLM or image models to the model hosters and model owners
So you went from a business chain of
- customer > app > ai model provider
To
- customer > ai model provider
The app layer is possibly getting removed!
I've got an apple notes of a bunch of ideas of tweets I can make.
The only thing stopping me from posting is the time it takes to refine them.
hopefully I'll build the skill to quickly be able to polish a tweet idea into an actual tweet in a couple minutes
