"Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches. A good story is more powerful than a stack of facts." vimeo.com/188285898 by @mulegirl #getrealinsight
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nativeye retweeted
So, um... I've got a massive list of #userresearch tools that I've been curating for years. It's not done or perfect or anything (I've got more to put in), but here it is. airtable.com/invite/l?invite…
There are three types of user research product teams should care about:
Testing things the team have built
Working out what the team should build next
Understanding potential users and their lives
buff.ly/2oKRKpX #getrealinsight
“Insights need to ladder up into ways of seeing the world that is both so creative and so believable that it's obvious how those insights leads to better decision making.” bit.ly/2FbHrpr #getrealinsight
“Bad internal user experience creates a burden that means the people in your organisation won’t always have the motivation, time, or will power to do what it takes to deliver a level of service that is going to work best for your customers” bit.ly/2EHh3kd #getrealinsight
A Repository of Research Methods for Design: designresearchmethods.com #getrealinsight #ux #userresearch
The Magic Question That Unsucks* NPS medium.com/sense-and-respond… #getrealinsight
Debunking the NPS score - "NPS scores are the equivalent of a daily horoscope" blog.usejournal.com/net-prom… #ux #mrx #getrealinsight
Patient Centred Outcomes Research ~ "Participants want to know the research is directed towards people." #healthcare #getrealinsight xitter.cf/jamesturnerux/status/9…
Why do innovation labs fail? Firms aren’t creating innovation labs for the right reasons. ‘Innovation theatre’ is all most innovation labs amount to. buff.ly/2oomVdM
