Editor of CMO Today at The Wall Street Journal. Let's go Knicks.
New York, NY
Joined April 2008
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Dos Equis turns to a familiar face to revive lagging beer sales wsj.com/articles/dos-equis-b… via @WSJ
Nat Ives retweeted
Ronald McDonald and other protected characters have already appeared in user videos on Sora 2. Now OpenAI wants brands to voluntarily upload their mascots. on.wsj.com/3XgKmmN
Nat Ives retweeted
For years advertisers haven’t known how the biggest digital auctions actually work. Industry players want to finally change that. on.wsj.com/4h74RMc
Nat Ives retweeted
SCOOP: Paramount Skydance is preparing a majority cash bid for Warner Bros. Discovery that is backed by the Ellison family, according to people familiar with the situation wsj.com/business/media/param… via @WSJ
Nat Ives retweeted
David wants to make clear how much protein its bars have. So it started selling frozen cod.
on.wsj.com/454EPna
Some brands go dark as political advertising surges. Others try new tactics. wsj.com/articles/election-co…
and sometimes it gets tampons stocked in the freezer aisle
Sometimes gin in a gas can and tampons in an ice-cream tub just makes sense on.wsj.com/3UiyHTE
Lots of theories about why gum fell out of fashion in this @DollyDeighton piece. I just know my mother, who banned us from chewing gum, would be thrilled wsj.com/articles/gum-sales-p…
Klarna CMO credits AI in the pursuit of “brutal“ efficiency, but says marketing costs could rise again wsj.com/articles/klarna-mark… via @WSJ
Nat Ives retweeted
Exclusive: PayPal knows what you buy, and it wants to use that data to sell ads on.wsj.com/451xqof on.wsj.com/451xqof
Nat Ives retweeted
E.l.f. Beauty is cutting against the grain by increasing marketing as a share of net sales on.wsj.com/3ysJtyq
Nat Ives retweeted
Why marketers are telling people to touch grass on.wsj.com/4auNi3B
An erotic bovine. A new name that means...what? Minor League and amateur baseball teams are increasingly out in left field when branding. ‘We did want an air of sensuality.’ wsj.com/lifestyle/when-did-m… via @WSJ
Nat Ives retweeted
AI has the potential to remake or wreck the creative industries, depending on who you ask. For one group—stock photographers—the writing is already on the wall, and it's not pretty. wsj.com/articles/the-last-st…
Nat Ives retweeted
Personal news: Earlier this week, I started a new job at The Wall Street Journal covering sustainability. I'll be reporting on climate, agriculture, and the energy transition for WSJ Pro Sustainable Business.
"Distracted boyfriend" photographer says AI can't match humans' artistry. Other stock photographers predict doom wsj.com/articles/the-last-st… by @DollyDeighton
Nat Ives retweeted
“Highlighting a group of publishers and saying ‘MFA is bad’ is where we take issue,” says one publisher of sites branded as “made for advertising”—the ad industry’s latest public enemy No. 1
on.wsj.com/4arKRzu
Gen AI has gripped the ad industry. Too bad consumers hate the look
wsj.com/articles/how-the-ad-…
