Design Leader: Previously @plaympl @timesinternet @expedia @wynkmusic @nearbuy @pinelabs
New Delhi, India
Joined July 2008
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Avinash Tripathi retweeted
🚨SOMEONE REINVENTED HOW TEXT RENDERS ON THE WEB AND ITS ABSOLUTELY INSANE.
the goated dev behind react, reasonML, and midjourney’s frontend, just dropped Pretext. a tiny typescript library that measures and lays out text 500x faster than the DOM.
he trained models against real browser rendering for weeks until the output matched safari, chrome, and firefox exactly.
the demos are insane!! hundreds of thousands of text boxes at 120fps. magazine layouts and chat bubbles that actually wrap right.
engineers from Vercel, Remix, Figma, and shadcn all cosigned. this is the kind of open source that makes you want to be a better dev.
here are some cool demos in the past 24hrs👇
My dear front-end developers (and anyone who’s interested in the future of interfaces):
I have crawled through depths of hell to bring you, for the foreseeable years, one of the more important foundational pieces of UI engineering (if not in implementation then certainly at least in concept):
Fast, accurate and comprehensive userland text measurement algorithm in pure TypeScript, usable for laying out entire web pages without CSS, bypassing DOM measurements and reflow
Very sad state of affairs for Pathankot ~ Dharamshala highway. Entire stretch dug up past one year and hardly any intent to finish it. @nitin_gadkari sir 🙏 not sure it has reached you yet which is hard to believe. So much discomfort daily for locals here
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This is constantly becoming a parking lot for these trucks in by lanes of Sector 2 dwarka and even near IOCL petrol pump forcing residents to take wrong sides. @DCPDwarka
Also creating safety concerns for riders.
Also to highlight buses have begun to take these side lanes too.
@flipkartsupport @Flipkart
Your delivery sucks big time! Past 4 days I am receiving same stupid message wherein none of delivery partner ever contacted!!!
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Earlier this year we reimagined entire experience for our desktop poker. Here’s a sneak into what came together.
#productdesign #pokerlove
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@gupta_rekha mam there is a need to constantly look at traffic blockages across Delhi and find futuristic solutions. E.g. Dwarka flyover was build for X traffic volume is now a bottleneck. Govt and agencies need to look at urban structures for scale at all times.
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🎯 When Paid Feels Punishing
The UX Cost of Unskippable Ads on Prime Video
📺💰🧠
"Design laws are being broken. Trust is being eroded. Here's why it matters."
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[Final Thought] 🧭 Great product design isn’t just what you add— It’s what you don’t take away.
Don’t strip agency. Don’t break trust.
Don’t confuse paying with punishment.
😤💔🎥💸
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💬 Let’s build ethical, user-centered experiences.
🧠 What are your thoughts on Prime’s new ad strategy?
Would you stay subscribed?
#UXDesign #BehavioralDesign #DesignEthics #Retention #PrimeVideo #ProductThinking
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